1997
DOI: 10.1080/02642069700000024
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The Anatomy of Retail Internationalisation: Daimaru's Decision to Invest in Melbourne, Australia

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Cited by 43 publications
(40 citation statements)
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“…Salmon and Tordjman (1989) characterise an adapted marketing strategy as one with similar worldwide definition of store decor, pricing and service strategies, but adjusted merchandise assortment and advertising strategy. This combination of standardised and adapted elements of the retail offer is also supported by Clarke and Rimmer (1997), McGoldrick and Ho (1992) and White (1995). All three studies argue that the failure of international retail operations can be partially attributed to the lack of adaptation of the retail offer.…”
Section: Internationalmentioning
confidence: 66%
“…Salmon and Tordjman (1989) characterise an adapted marketing strategy as one with similar worldwide definition of store decor, pricing and service strategies, but adjusted merchandise assortment and advertising strategy. This combination of standardised and adapted elements of the retail offer is also supported by Clarke and Rimmer (1997), McGoldrick and Ho (1992) and White (1995). All three studies argue that the failure of international retail operations can be partially attributed to the lack of adaptation of the retail offer.…”
Section: Internationalmentioning
confidence: 66%
“…It would be easy to interpret several joint venturing mistakes as 'blunders' from a purely conventional firm-centric, financial perspective. These performance criteria can be grossly inadequate when management may not necessarily view joint venture investments in this way, particularly given the learning and experience gained from the geography of such ventures (Clarke and Rimmer, 1997). After all, the extent to which retail executives strictly adhere to the financial investment benchmarks would in most, if not all, cases lead to non-involvement.…”
Section: Discussionmentioning
confidence: 99%
“…Second, although the literature has tended to be concerned with the point of entry into a foreign market, more studies are required that profile the internationalization of retailing as a temporally and spatially dynamic process (e.g., Clarke and Rimmer 1997;Wrigley 2000b). It is important to do so because while both are increasingly coordinated at the international scale, there are important two-way functional connections between the geographies of stores and sourcing (i.e., stores following international sourcing networks, sourcing following international store operations).…”
Section: Conceptualizing Global Production Network In Retailingmentioning
confidence: 99%