“…If the asset specificity is too high, the IMC probability decreases, but as the asset specificity increases from low to medium, the IMC probability increases (Shrestha & Feiock, 2011). Measurement difficulties, by contrast, are lower, and are easier to monitor, promoting the externalization of IMC and services (Shrestha & Feiock, 2011; Szmigiel‐Rawska et al, 2021). As such, the discussion in this study targets capital‐intensive services in which collaborative needs originally existed.…”