“…The media records public knowledge and opinions and focuses public attention and interest on certain issues, thus setting the "agenda" of public discourse (McCombs, 1981;Rogers, Dearing, & Bregman, 1993). Further, it frames issues through "persistent patterns of cognition, interpretation, and presentation, of selection, emphasis, and exclusion" (Gitlin, 1980: 7), providing institutional and cultural accounts within which the appropriateness and desirability of actions can be evaluated (Elsbach, 1994;Lamertz & Baum, 1998).…”