“…In 2010, at least 116 countries had an export promotion agency, see the anatomy of export promotion agencies in Cruz, Lederman, and Zoratto (2018), and the International Trade Center (ITC) has a strategic goal to improve performance of trade support institutions. 1 Yet, based on economists' understanding of gains from trade, it is far from obvious how, when, and why such programs should benefit individual countries, let alone situations where all countries engage in such programs, and how such programs affect trade partners.While countries have a myriad of different setups for trade support, common features are that trade support is predominantly export oriented and publicly funded/subsidized (even if operated in partnership with the private sector), see OECD/WTO (2015), Lederman, Olarreaga, and Payton (2010) as well as Cruz et al (2018). 2 OECD/WTO (2015) reports that top priorities for export promotion agencies (henceforth EPAs) and firms (suppliers and users of export promotion, respectively) regarding reduction of export barriers include informational barriers about export opportunities and about…”