The Analysis of the moderating effects of tourism attraction on the correlation of travel constraints and revisit intention

Abstract

Some factors might hinder a person to travel, but tourism attraction is predicted to be a factor that can motivate tourists to solve their obstacles then decide to revisit the destination. Nowadays, the revisit frequency of both domestic and international tourists becomes an important aspect for Indonesia in order to achieve the 2020 national tourism targets which are 20 million foreign tourists and 375 million domestic trips. The purpose of this study is; first, to investigate the moderating effects of tourism attraction on the negative impact of travel constraints on tourists' revisit intention. Second, this study provides tourism destination management an insight for developing a strategy to increase the tourists' revisit intention. The data were collected through a questionnaire from 50 domestic tourists who had visited Bromo Tengger Semeru National Park, then analyzed using simple and multiple linear regressions. The findings reveal that travel constraints negatively influence tourists' revisit intention and tourist attraction is a pure moderator that weaken the influence between travel constraints and revisit intention. The intention to revisit a destination decreases when the constraints (e.g. distance, limited time, lack of money. and information) increase. Fortunately, a variety of activities, uniqueness, and the beauty of tourism attractions encourage the tourists to overcome the constraints which eventually push their intention to revisit the destination.