The Analysis of Sub-Saharan African Women Participation in Business, Using the US as a Study Model

Abstract

This study was conducted in 14 countries of Sub-Saharan Africa (SSA) as well as in Buffalo, NY. The mixed method, i.e. qualitative and quantitative was employed with the intention of understanding the people"s perception regarding women who participate in the business. In addition a t-test was carried out using SPSS to find the mean differences between the two parties, and the US was actually included as a study model. From respondents" point of views, it was revealed that no mean differences in perception between participants from SSA and those from Buffalo, NY in relation to women who participate in business. However, respondents from both sides indicated discrimination and unfairness against women participating in business to be a widespread problem. Strangely, participants, and the literature review, indicated the reverence of women relies on the level of education and the work position that women hold in the society. The study concludes that when solving issues of discrimination / unfairness against women in the business, it would be wise to include both men and women and not women alone. Finally, the family level training to address the problem must start from early ages of children at home, since tradition families continue to be the foundation of education for children and of the social life.