The Analysis of Reverse Logistics Model in the E-commerce Models

Abstract

Abstract

Investigating Challenges and Countermeasures in the Reverse Supply Chain of E-commerce Returns: Case Study of Jingdong Self-operated Mall

“…Online shopping is different from offline shopping, and consumers can not see the real thing with their naked eyes or experience the function of the product, so there is a possibility that the quality of the products sold on the e-commerce platform varies, for example, some merchants will sell real and fake products or sell defective products that do not meet the standard. On the other hand, the information consumers get when shopping online is mostly specially processed product pictures or some descriptive text, which deviates from the actual products, so consumers cannot have a comprehensive and objective understanding of the products, so even if the products themselves have no quality problems, when buyers receive the products and find that they are not what they expect, they will have a psychological gap, which will also cause a large number of return products [7].…”

“…Overly lenient policies are another major reason for the high return rate. In an increasingly competitive market, to attract consumers, some businesses offer return policies as a marketing tool, making it easier for people to consume impulsively and succumb to compulsive buying, thus causing an increase in the return rate of defect-free goods [7]. In addition, "fraud" exists in abundances, such as buying and returning clothes for an event, i.e., using the return policy to gain a consumer experience, making merchants who focus on excellent customer service suffer from this [8].…”

Performance of Reverse Logistics in Electronic Commerce: A Case Study From Lebanon and Syria

“…REL's has significant benefits when implemented correctly. For instance, REL performance decreases costs and increases profits (Xu et al 2015;Chen et al 2016;Agarwal et al 2016;Ardila Gamboa, Ballesteros Riveros 2018;Euchi et al 2019;Huang et al 2015;Sri Yogi 2015;Han, Trimi 2018;Tosarkani, Amin 2018;Li et al 2018), increases customer satisfaction (Bouzon et al 2015;Pham, Ahammad 2017;Nisar, Prabhakar 2017;Han, Trimi 2018;Huang et al 2015;Mahindroo et al 2018;Vlachos 2016;Panigrahi et al 2018;Da Silveira Guimarães, Salomon 2015) and enhances the efficiency of resources' utilization (Agarwal et al 2016;Sirisawat, Kiatcharoenpol 2018;Vlachos 2016;Sun 2017;Yu, Solvang 2017;Chileshe et al 2018). The main purpose of REL is to maximize the value of returned products (Han, Trimi 2018).…”

“…Returned products represent more than 35% of the total e-commerce retailers' cost (Huang et al 2015). The B2C e-commerce increase returns from sales by 1.35 times more than brickand-mortar businesses (Chen et al 2016). Different regions have different opportunities for REL.…”

Multi-Layered Model of E-Logistic

“…Reverse logistic models in ecommerce Chen, Li, and Zhai, 2016 The different links of the supply chain will return a huge number of products, thus e-commerce model in reverse logistics is a major hard problem. The main reasons of reverse logistics in e-commerce activities are inconsistent information and increasing competitive advantage.…”