Objective. We determine whether Americans have reevaluated opinions toward southerners following the transformation of the region in the decades following the civil rights movement, focusing specifically on how opinions toward southerners vary across racial and regional groups. Methods. We use both descriptive and multivariate methods to evaluate opinions toward southerners using American National Election Study (ANES) data from 1964 to 2008. Results. Opinions toward southerners have increased dramatically over time. People living in the South display more positive feelings toward southerners than individuals residing outside the region, although the gap is much smaller today than in previous decades. In addition, southern blacks' opinions toward southerners have improved dramatically. These trends hold even when controlling for a host of other factors. Conclusions. Being a southerner is no longer a pejorative in the minds of many Americans. Blacks, in particular, have reevaluated their opinions of southerners as a group.What do people think of southerners? This question is important for both theoretical and practical reasons. Theoretically, answering this question can help us understand under what conditions and to what extent out-groups, like southerners, can become integrated with the larger culture and viewed as part of the in-group. In addition, investigating this issue can help determine how subgroups, such as southern blacks and nonsouthern blacks, view the outgroup. Practically, investigating whether southerners are viewed negatively has important implications for understanding a range of issues-from hiring and mate selection to whether southern political candidates are disadvantaged at the ballot box.Historian James C. Cobb (2005:3-4) argues that not long after the American Revolution, views toward the South served as a "negative reference point" for a vision of the new nation that "used the southern states primarily as * Direct correspondence to Chris Cooper ccooper@email.wcu.edu . Chris Cooper will share all data and coding for replication purposes.