A novel dynamical effect is presented: systematic drift of a topological soliton in ac-driven weakly damped systems with periodic boundary conditions. The effect is demonstrated in detail for a long annular Josephson junction. Unlike earlier considered cases of the ac-driven motion of fluxons (kinks), in the present case the long junction is spatially uniform. Numerical simulations reveal that progressive motion of the fluxon commences if the amplitude of the ac drive exceeds a threshold value. The direction of the motion is randomly selected by initial conditions, and a strong hysteresis is observed. An analytical approach to the problem is based on consideration of the interaction between plasma waves emitted by the fluxon under the action of the ac drive and the fluxon itself, after the waves complete round trip in the annular junction. The analysis predicts instability of the zero-average-velocity state of the fluxon interacting with its own radiation tails, provided that the drive's amplitude exceeds an explicitly found threshold. The result is valid if the phase shift ϕ of the radiation wave, gained after the round trip, is such that sin ϕ < 0, the threshold amplitude strongly depending on ϕ. A very similar dependence is found in the simulations, testifying to the relevance of the analytical consideration.