2017
DOI: 10.1111/conl.12417
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The Allure of the Illegal: Choice Modeling of Rhino Horn Demand in Vietnam

Abstract: Using choice modeling, we explore willingness to pay for rhino horn among existing and potential future consumers in Vietnam. We find that wild-sourced horn, harvested humanely from the least rare species, is the most highly valued product. Furthermore, consumers are willing to pay less for rhino horn products under a scenario where international trade is legalized compared to the current situation of illegal trade. We discuss the potential implications of our findings on rhino poaching and international trade… Show more

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Cited by 34 publications
(33 citation statements)
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“…However, substitution is not universally applicable. For instance, removing rhino horn from the arsenal of Chinese materia medica and encouraging its substitution with highly abundant water buffalo horn (水牛角/水牛角/ shuǐ niú jiǎo ; Bubalus bubalis ) has not eliminated medicinal demand and subsequent rhino poaching, with consumers continuing to see medicinal value in rhino horn (Cheung et al., 2018; Hanley et al., 2018). Additionally, a concept in TCM whereby certain ingredients produced in specific locales are considered superior in quality and clinical effectiveness (道地藥材/道地药材/ dào dì yào cái )—similar to that of terroir in viticulture—further complicates substitutability (Yang et al., 2018).…”
Section: A Better Understanding Of Tcm: Implications For Conservationmentioning
confidence: 99%
“…However, substitution is not universally applicable. For instance, removing rhino horn from the arsenal of Chinese materia medica and encouraging its substitution with highly abundant water buffalo horn (水牛角/水牛角/ shuǐ niú jiǎo ; Bubalus bubalis ) has not eliminated medicinal demand and subsequent rhino poaching, with consumers continuing to see medicinal value in rhino horn (Cheung et al., 2018; Hanley et al., 2018). Additionally, a concept in TCM whereby certain ingredients produced in specific locales are considered superior in quality and clinical effectiveness (道地藥材/道地药材/ dào dì yào cái )—similar to that of terroir in viticulture—further complicates substitutability (Yang et al., 2018).…”
Section: A Better Understanding Of Tcm: Implications For Conservationmentioning
confidence: 99%
“…It is rare for these criteria to be met [ 1 , 14 ]. Often, dual markets develop for wild-caught and farmed products [ 3 ], as consumers tend to prefer and be willing to pay more for wild-caught wildlife [ 15 , 16 , 17 ]. However, the wild/farmed nexus is complex and stated preferences may or may not align with actual market dynamics [ 18 ].…”
Section: Introductionmentioning
confidence: 99%
“…On the other hand, human preferences could also lead to species exploitation (Coltman et al ., 2003; Wilson-Wilde, 2010). In the private good regime, humans derive direct use values from certain wild species that could lead to unsustainable extraction; for example, poaching for ivory (Wittemyer et al ., 2014) and rhinoceros horn (Hanley et al ., 2018).…”
Section: Introductionmentioning
confidence: 99%