“…This approach has been widely used to estimate revealed-preference choice data models in transportation, geography, marketing, and environmental valuation (Swait and BenAkiva, 1987;Horowitz, 1991;Ben-Akiva and Boccara, 1995;Haab and Hicks, 1997;Dai, 1998;Swait, 2001;and Basar and Bhat, 2004). Cameron and DeShazo (2004, hereafter CDS), building on work by Gabaix et al (2003) and DeShazo and Fermo (2004), propose a new approach based on the idea that individuals consider the costs and benefits of processing information in a given choice set. Their ideas can be applied in real choice settings, but are most easily implemented in stated-preference (SP) settings where researchers have designed choice sets that individuals face on given choice occasions.…”