“…They can be realized, for instance, by improving public awareness about sociocultural values of traditional varieties (Birol et al, 2007), by providing information on the substitution value of traditional variety diversity for fertilizer and pesticides (Di Falco and Perrings, 2007), moral suasion, regulation and planning, by preventing specific land management practices such as low input zones (Pascual and Perrings, 2007), by designing agroecological parks or agrotourism zones (Ruiz, 2009;Ramirez et al, 2009;Ceroni, et al, 2007). Other possibilities include compensating farmers for their conservation functions through payment for environmental services (FAO, 2007;Brussaard et al, 2010) or by supplying insurance functions and option values (Bragdon et al, 2009). Insofar as they exist, the enforcement of Farmers' Rights, and the adaptation and enforcement of intellectual property law could also play a role.…”