The Psychology of Political Polarization 2021
DOI: 10.4324/9781003042433-10
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The agreement paradox

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Cited by 3 publications
(3 citation statements)
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“…Of course, sometimes people do not follow these norms. One reason people may deviate from social norms is in reaction to top‐down, heavy‐handed enforcement of these norms (Conway et al, 2009; Conway et al, 2021a). Enforcing norms through mechanisms such as governmental restrictions may induce compliance in the short‐term; however, the communication of heavy‐handed norms can lead to a backfire effect which leads to long‐term deviance from the established norm (see Conway et al, 2021a; for a review).…”
Section: The Backfiring Of Cultural Normsmentioning
confidence: 99%
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“…Of course, sometimes people do not follow these norms. One reason people may deviate from social norms is in reaction to top‐down, heavy‐handed enforcement of these norms (Conway et al, 2009; Conway et al, 2021a). Enforcing norms through mechanisms such as governmental restrictions may induce compliance in the short‐term; however, the communication of heavy‐handed norms can lead to a backfire effect which leads to long‐term deviance from the established norm (see Conway et al, 2021a; for a review).…”
Section: The Backfiring Of Cultural Normsmentioning
confidence: 99%
“…One reason people may deviate from social norms is in reaction to top‐down, heavy‐handed enforcement of these norms (Conway et al, 2009; Conway et al, 2021a). Enforcing norms through mechanisms such as governmental restrictions may induce compliance in the short‐term; however, the communication of heavy‐handed norms can lead to a backfire effect which leads to long‐term deviance from the established norm (see Conway et al, 2021a; for a review). Pressures to agree with these norms can elicit informational contamination—a discounting of the value of agreement with a norm based on a perception of public pressure to agree—as well as emotional reactance (Brehm, 1966)—a desire to restore freedom when it has been perceived to have been curtailed (Conway et al, 2021b).…”
Section: The Backfiring Of Cultural Normsmentioning
confidence: 99%
“…Conway and Schaller (2005) argue that authority can have a backfiring effect, so using softer approaches may be more effective. This is because pressure causes reactance that is contrary to persuasion goals (Conway et al, 2021). Similar constructs, such as anger, have shown that people tend to support those who express anger when discussing a specific topic (Tiedens, 2001) which suggests that negative constructs can still be perceived favorably under the right circumstances.…”
mentioning
confidence: 99%