“…In the modern era, a number of macrounits or genres of rhetorical discourse have been further identified and explored. Among these are apocalyptic rhetoric (Brummett, 1984;O'Leary, 1993), apologia (King, 1985;Ware & Linkugel, 1973), Christian sermons (Clark, 1977), inaugurals (Campbell & Jamieson, 1985;Daughton, 1993), jeremiads (Ritter, 1980;Zulick, 1992), justifications for war (Ivie, 1980), keynote speeches (Campbell & Jamieson, 1978a), and the state-of-the-union (Jamieson, 1975). So important is the concept of the speech genre as a unit of rhetorical discourse that at least two collections of essays on such macro-message forms have been published (Campbell & Jamieson, 1978b;Simons & Aghazarian, 1986).…”