“…1 Celebrities as ‘symbols by which we narrate, negotiate, and interpret our collective experience’ (Butler Breese, 2010: 337) help ‘articulate what it is to be a human being in contemporary culture’ (Dyer, 1987: 7). Specifically, some celebrities when they die become, like Michael Jackson, the ‘special dead’ (Heinich, 1996; McCormick, 2015) and they continue to work (D’Rozario, 2016; Eaton, 2019; Jones and Jensen, 2005; Kearl, 2010; Penfold-Mounce, 2018; Petty and D’Rozario, 2009). For these ‘special’ celebrity individuals, dying does not end their high-profile career but instead leads to a posthumous career: rather than resting in peace, dead celebrities are productive of profit and value.…”