The uprisings in the Middle East and North Africa, immediately labeled "the Arab Spring," are best described as processes rather than outcomes. Despite being a common area of media focus due to decades-long geopolitics, the Arab Spring, as a mediatized meta-event, has led to the reemergence of the region as a discursive territory. The communicative spaces that opened up during and in the aftermath of the uprisings allowed for a multiplicity of topics to reenter public discourse across local, national, and transnational scales. In the process, seasoned debates such as religious sectarianism and democratic institutionalization gained magnitude. More specific debates such as Turkey's role as a model/antimodel added new discursive aspects to the multitopic ensemble. The purpose of this article is to reflect on the communicative and scalar dimensions in the mediation of the Arab Spring by way of taking the debates on Turkey as a case in point. a Tunisian street vendor named Mohamed Bouazizi set himself on fire in the town of Sidi Bouzid in protest against harassment he was experiencing from local authorities (he would later die as a result of the injuries sustained by his self-immolation). Bouazizi's act triggered a wave of protests in Tunisia, prompting the longtime ruler Zine El-Abidine Ben Ali to resign after twenty-three years in power. The protests then spread, first to Egypt, and then on to Libya, Syria, and Yemen,