2016
DOI: 10.1177/1464884915582311
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The advocacy continuum: Towards a theory of advocacy in journalism

Abstract: The goal of advocacy is commonly used to distinguish journalism from public relations practice. At the same time, there is a strong tradition of advocacy reporting in journalism that weakens this point of distinction. In an attempt to reconcile this apparent contradiction, this article draws on the concept of a continuum to explain extremes in journalism practice and 'contingency theory' in public relations, which posits a range of variables can influence the degree of advocacy adopted by public relations prac… Show more

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Cited by 49 publications
(31 citation statements)
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“…Advocacy journalism draws numerous parallels with the work of TV satirists, with both adopting a partisan rhetoric that TV satire often uses to express a liberal agenda (Young and Tisinger 2006: 126). What's more, they support and speak for those who are denied a powerful spokesman and promote perspectives that are typically either under, or misrepresented in the media (Fisher 2016;Janowitz 1975). Despite these similarities and examples of advocacy work carried by contemporary satirists, there is an absence of scholarship that explores the connection between them.…”
Section: Satire and Political Advocacymentioning
confidence: 99%
“…Advocacy journalism draws numerous parallels with the work of TV satirists, with both adopting a partisan rhetoric that TV satire often uses to express a liberal agenda (Young and Tisinger 2006: 126). What's more, they support and speak for those who are denied a powerful spokesman and promote perspectives that are typically either under, or misrepresented in the media (Fisher 2016;Janowitz 1975). Despite these similarities and examples of advocacy work carried by contemporary satirists, there is an absence of scholarship that explores the connection between them.…”
Section: Satire and Political Advocacymentioning
confidence: 99%
“…Both documentaries focus on the plight of Ghana's remand prisoners: persons detained and/or imprisoned while awaiting trial. As highly successful examples of advocacy journalism (Fisher 2016), Boateng's documentaries both informed the public about life in Ghana's congested prisons and strengthened the hand of organisations and individuals calling for change. For example, after viewing Locked and Forgotten, Chief Justice Georgina Theodora Wood insisted that all Ghanaian judges and magistrates watch the documentary and visit their local prisons.…”
Section: Introductionmentioning
confidence: 99%
“…Journalists have also transitioned into roles in NGOs, charities and issue-based advocacy organizations that are all involved in digital campaigning (Spyksma, 2017;Vromen, 2016). 'Digital campaigning' describes a cluster of professional practices that share some aspects with campaign journalism or advocacy journalism (Fisher, 2015). On the one hand, some newspaper companies valorize their 'campaign journalism', for example, News Corp's internal annual awards have a Campaign category.…”
Section: Introductionmentioning
confidence: 99%