The Adoption of Open Innovation and Co-Creation in Malaysian Telecommunication Industry

Yusof, Marlita Mat; Ismail, Zuraini; Rahim, Nor Zairah Ab.

doi:10.1166/asl.2016.7771

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“…Diseñar una estrategia Web, donde la empresa debe permitir que una tecnología externa impregne los límites de la empresa y entrelazar los procesos comerciales con la tecnología (Gagliardi, 2011) 5. Usar redes sociales como Facebook, para tener perfiles de promoción del producto innovador y promocionar y desplegar la estrategia con fines de viralizar el producto innovador (Belz et al, 2009;Yusof et al, 2016;Kathan et al, 2014).…”

Section: Trl 9: Despliegue Comercialunclassified

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Modelo multidimensional para la construcción y desarrollo de la capacidad de innovación abierta en pymes.

Delgado¹

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This research proposes a model that guides SMEs in their processes to increase their innovative capacity. The methodology used was based on the characterization of practices for the construction and development of innovation capacity based on systematic reviews of the scientific literature.Subsequently, the level of application of the variables was validated in a sample of SMEs for the sectors prioritized by the government (Agribusiness, Fashion System, Construction and ICT), and statistically the model that explains the incidence of the variables in the financial results of SMEs.Finally, a rigorous mapping of the actors that make up the National System of Competitiveness, Science and Technology and Innovation of Colombia was carried out, by identifying their geolocation, objective, available instruments and roles under the theory of Innovation Ecosystems.As a dependent variable, the successful results of the companies were considered, measured from profitability equal to or greater than the sector average. Precisely, nine variables were identified related to those factors that allow the construction and development of innovative capacity, which affect the financial results of SMEs. On the other hand, facing the mapping of ecosystem actors and the available instruments to promote the development of innovative strategies in SMEs of the 4 study sectors, a high concentration of geolocation was evidenced in the 2 largest cities of Colombia (Bogotá D.C. and Medellín), and even though they offer programs with a national scope, there is little access due to lack of resources. These gaps are described in CONPES 3866 on the acquisition of knowledge and technology and put at a disadvantage companies located in remote regions of intermediate cities that do not have coordinating and facilitating actors. Added to the model, this project explains the variables that affect the financial success of SMEs with which related programs can be proposed.

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Section: Trl 9: Despliegue Comercialunclassified

“…2. Crear mutuamente el modelo de alianza o sociedad con el cual van a funcionar declarando y estableciendo modelos de gobernanza coherentes (Yusof et al, 2016).…”

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Modelo multidimensional para la construcción y desarrollo de la capacidad de innovación abierta en pymes.

Delgado¹

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The Adoption of Open Innovation and Co-Creation in Malaysian Telecommunication Industry

Cited by 1 publication

References 0 publications

Modelo multidimensional para la construcción y desarrollo de la capacidad de innovación abierta en pymes.

Modelo multidimensional para la construcción y desarrollo de la capacidad de innovación abierta en pymes.

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