The Adoption of Cloud Computing CRM in SME’s, Southland, New Zealand

Baker, Oras F.; Kaur, Prabhjot

doi:10.1109/icos50156.2020.9293682

Cited by 4 publications

(4 citation statements)

References 9 publications

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“…Moreover, the results from the multiple regression analysis also provided empirical evidence supporting the cost reduction benefit of cloud computing and its influence in predicting the sustainability of SMEs in Bahrain. The findings of the present study are aligned with the past literature that has provided the empirical evidence for the cost reduction benefit of predicting the sustainability of SMEs (Sultan, 2011; Hussin et al , 2018; Dincă et al , 2019; El-Sayed, 2020; Baker and Kaur, 2020). Cloud computing provides major benefits in terms of saving the cost of their users for acquiring and maintaining the cloud computing resources such as system, staff, network, database and electricity.…”

Section: Analysis Findings and Discussionsupporting

confidence: 89%

“…The solution based upon cloud computing technologies benefits the organization in maintaining close contact with the existing customers and establishing healthy and strong relationships with the new customers by investing the lowest possible cost. Baker and Kaur (2020) investigated the extent to which SMEs were familiar with benefits of cloud computing technology, such as the SaaS CRM. The findings revealed that only 10% of the firms were using cloud computing solutions, and that SMEs using the cloud computing solution favored technology based on the perceived usefulness, ease of use and cost benefits (Baker and Kaur, 2020).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Baker and Kaur (2020) investigated the extent to which SMEs were familiar with benefits of cloud computing technology, such as the SaaS CRM. The findings revealed that only 10% of the firms were using cloud computing solutions, and that SMEs using the cloud computing solution favored technology based on the perceived usefulness, ease of use and cost benefits (Baker and Kaur, 2020). Mikkonen and Khan (2016) studied cloud computing service adoption in SMEs and revealed that cost-effectiveness, data security, reliability and scalability of the organizational resource utilization, lowering the technology risk and effective IT support have a significant role in the adoption of cloud computing.…”

Section: Literature Reviewmentioning

confidence: 99%

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Impact of cloud computing as a digital technology on SMEs sustainability

Al-Mutawa,

Saeed Al Mubarak

2023

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Purpose The purpose of this study is to investigate the adoption of cloud computing as a digital technology by small and medium enterprises (SMEs) and assess its impact on sustainability of such enterprises. Design/methodology/approach A model was developed that featured factors influencing SMEs sustainability. Primary quantitative data was gathered using a survey as an instrument. Total set of n = 387 responses were gathered using a convenience sampling method. Findings Findings reveal that cost reduction, ease of use, reliability and sharing and collaboration factors have significant statistical impacts on SMEs sustainability, whereas privacy and security factor has no significant statistical on SMEs sustainability. Practical implications The study poses significant implications on managers and SME development authority to create an inductive environment for technological support for SMEs’ sustainability. Originality/value The study enhances SMEs’ performance and sustainability by upgrading their existing information and communications technology as a digital infrastructure and benefiting from novel IT-based cloud revolution. Several studies have provided an understanding of the use of cloud computing services in SMEs but lack enough information about the challenges and impact on SMEs sustainability.

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Section: Analysis Findings and Discussionsupporting

confidence: 89%

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

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Impact of cloud computing as a digital technology on SMEs sustainability

Al-Mutawa,

Saeed Al Mubarak

2023

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“…CRM is a marketing philosophy that puts customers first. The company's marketing and sales section collects and analyzes customer information to understand and enhance customer value to meet customer needs [12], [13]. CRM is a solution that helps businesses grow by maintaining healthy relationships with existing customers and building solid relationships with new customers [9], [10].…”

Section: Literature Review 21 Customer Relationship Managementmentioning

confidence: 99%

Customer Relationship Management System at Aesthetic Clinic

Najwa,

Furqon,

Fadhillah

2023

JKT

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Accessing and processing information more effectively and efficiently is made possible through the employment of quality information technology, one of which is in the technology the clinic requires. According to our case study, the clinic is still manually documenting customer service data and experiencing declining repeat client visits. Utilizing information technology is necessary for efforts to boost customer value innovation. As one of its aspects, Customer Relationship Management uses a framework of dynamics to acquire customer satisfaction data from loyal customers. The utilization of customer data will be categorized into platinum, gold, and silver using a ranking system for decision-making with the Simple Additive Weighting method—rating customers through the normalization of a decision matrix. The maximum consumer value based on the parameters determined by the choice matrix is one, while the lowest is 0.27. The testing that has been conducted is black-box testing. It is determined that 100 percent of the system's functionality is operating correctly, and UAT testing reveals that all features operate properly. Usability Testing conducted on patients yielded a ratio of 78.1%, indicating that the clinic evaluated customer satisfaction with the customer relationship management system.

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Experience from Attempts to Implement an e-CRM System in an e-Commerce Micro Enterprise

Januszewski

Krupcała

2021

Lecture Notes in Business Information Processing

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The Adoption of Cloud Computing CRM in SME’s, Southland, New Zealand

Cited by 4 publications

References 9 publications

Impact of cloud computing as a digital technology on SMEs sustainability

Impact of cloud computing as a digital technology on SMEs sustainability

Customer Relationship Management System at Aesthetic Clinic

Experience from Attempts to Implement an e-CRM System in an e-Commerce Micro Enterprise

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