The Adman in the Parlor

Garvey, Ellen Gruber

doi:10.1093/acprof:oso/9780195108224.001.0001

Cited by 198 publications

(9 citation statements)

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“…9 A sharp change took place toward the end of the twentieth century: North American advertisers began targeting children, on the assumption that they could pressure their parents or that they had their own pocket money. 10 Interestingly, one source of children's purchasing power was the idea of protected childhood, which marked them as a distinct group whose wishes should be satisfied without exposing them to the family finances; precisely for that reason they were allowed to be rather free with their parents' wallets. Put simply, advertisers and merchants began to understand that it is difficult to tell children "no" if you cannot make them aware of your financial considerations, or what historian Gary Cross called "the selling power of wondrous innocence."…”

Section: Consumer Culture and Protected Childhoodmentioning

confidence: 99%

“Small Sales Agents (of Nationalism) Inside the House”: Childhood, Consumer Culture, and Nationalism in the Jewish Yishuv of Interwar Palestine

Shoham¹

2019

The Journal of the History of Childhood and Youth

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N ahum Tishbi, the head of the commerce and industry department of the Zionist Executive, headquartered in Jerusalem, was a vigorous advocate of Jewish-made products in Palestine. In 1923, Tishbi sent a letter to Dr. Joseph Lurie, the head of the executive's education department, marked "Confidential! Urgent!": "I have heard that recently there has been a campaign by the importer of Tobler, the well-known chocolate maker, which is even written in Hebrew, and tries to win over children. They are also trying to distribute small pictures in the schools. Would you please send a confidential letter to all the schools under your jurisdiction and ask them not to permit the distribution of these pictures and to explain [to the children] that they must buy only Ra'anan products"referring to the small Ra'anan chocolate factory that had been established in Jaffa in 1917. 1 This awkward suggestion meant, in effect, secretly promoting local chocolate in the schools-which did not exactly square with the concept of protected childhood as understood by the contemporary Jewish middle class in Palestine. This intersection of childhood, nationalism, and the consumer culture hit a raw nerve in the Jewish middle class in Mandatory Palestine between the two world wars, which was why Tishbi marked the letter "confidential."

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Section: Consumer Culture and Protected Childhoodmentioning

confidence: 99%

“Small Sales Agents (of Nationalism) Inside the House”: Childhood, Consumer Culture, and Nationalism in the Jewish Yishuv of Interwar Palestine

Shoham¹

2019

The Journal of the History of Childhood and Youth

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“…These are the effects of spillover outside the industry where ad spending occurs, and include income multiplier effects on aggregate demand, supply side effects from inputs needed for the ad industry and so on. Studies quantifying these influences report significant effect of advertisement on GDP through these channels 4 . In view of a two-way relation between ad spending and GDP it will be useful to analyze Granger causality properties of the data set as well.…”

Section: Introductionmentioning

confidence: 99%

“…A timeline of important developments between 1850 and 1920 is available at http://library.duke.edu/digitalcollections/eaa/timeline/, provided by Duke University Library. For an evolutionary account see[3] and[4] 3. Endogeneity was discussed as a problem for the empirical literature quite early.…”

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confidence: 99%

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Advertisement Spending and Income: An Aggregative Analysis

Hu¹,

Sanyal²

2016

TEL

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Existing studies tend to investigate cross-sectional relations between GDP and advertisement at the firm or industry level. The present study focuses on the long-run relation between GDP and aggregate advertisement spending using United States data for the period 1900-2007. Granger causality tests indicate the temporal precedence of GDP. A cointegration analysis shows that, as GDP increases, it causes advertisement spending to increase at a rate faster than its own growth. Faster growth relative to GDP is accompanied with a negative autonomous trend of advertisement spending. This trend appears consistent with the continuous technical progress in advertisement.

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“…Concern about the meaning of divided garments for women shaped their design. Though cycling bloomers did not reveal the shape of legs underneath them, they inspired stares, taunts, and suggestive magazine drawings, 25 such as those found in the Police Gazette. One purported to depict a Chicago man who 'lashes female bicyclists who happen to wear bifurcated skirts', and another illustrated an 1895 incident when a church organist in Mason, Ohio, caused a 'sensation' because she arrived late in 'red bicycle clothes', possibly 'breaking up the congregation'.…”

mentioning

confidence: 96%

Erotic Modesty: (Ad)dressing Female Sexuality and Propriety in Open and Closed Drawers, USA, 1800–1930

Fields

2002

Gender & History

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When middle–class women began to wear drawers in the early 1800s, they were feminised by fabric, ornamentation and an open crotch. Incorporating open drawers into respectable women’s dress within a framework of ‘passionlessness’ constructed female sexuality as both erotic and modest. Crotch construction figured in the twentieth–century struggle to establish modern boundaries of women’s sexual propriety. The accepted sexual and moral meanings generated by open– and closed–crotch undergarments reversed as women increasingly chose to wear closed drawers during a period of women’s greater public presence and feminist activism. The transition from open to closed drawers reveals not only the power of clothing as a medium of significance, but how women’s struggles for autonomy interact with resistant social forces to reconfigure gender distinctions.

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The Adman in the Parlor

Cited by 198 publications

References 0 publications

“Small Sales Agents (of Nationalism) Inside the House”: Childhood, Consumer Culture, and Nationalism in the Jewish Yishuv of Interwar Palestine

“Small Sales Agents (of Nationalism) Inside the House”: Childhood, Consumer Culture, and Nationalism in the Jewish Yishuv of Interwar Palestine

Advertisement Spending and Income: An Aggregative Analysis

Erotic Modesty: (Ad)dressing Female Sexuality and Propriety in Open and Closed Drawers, USA, 1800–1930

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