The ACORN story: An analysis of crisis response strategies in a nonprofit organization

Sisco, Hilary Fussell

doi:10.1016/j.pubrev.2011.11.001

Cited by 19 publications

(15 citation statements)

References 9 publications

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“…In this respect, it advances the need for studies focused on wider analysis of the process of online engagement, including the highest levels of online engagement, that is, responses and interactive conversations. Moreover, despite the existence of a wide range of literature on exploring SSCT theory (Kim and Liu, ; Sisco, , ; Cooley and Jones, ), this paper expands on the scant amount of knowledge of the use of SSCT in the realm of SM. In particular, it helps to address the lack of explanatory analysis of factors that determine the type of response messages sent by citizens via SM.…”

Section: Discussionmentioning

confidence: 99%

“…Apropos of the non‐profit sector, previous works have assessed the crisis response strategies of NGOs through an appraisal of media coverage, specifically newspapers (Sisco, ), or by examining the public's stated intention to engage with an NGO after the employment of crisis response strategies (Sisco, ). Nevertheless, there is little understanding of the role that SM can play in improving civic engagement in the crisis communication decisions taken by NGOs.…”

Section: Introductionmentioning

confidence: 99%

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The Syrian refugee crisis: how local governments and NGOs manage their image via social media

2019

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This study, based on situational crisis communication theory and set in the context of the Syrian refugee crisis, seeks first to conduct a comparative analysis of the management of online citizen engagement by local governments and non‐governmental organisations (NGOs). Second, it aims to examine the relationship between certain factors pertaining to the types of responses submitted by citizens via the social media of the aforementioned actors. The sample is composed of several Spanish local governments and NGOs belonging to Red de Municipios de Acogida de Refugiados (Local Government Network for Refugee Allocation). The main findings are that NGOs' online engagement with citizens is more than that of local governments. Notably, NGOs are much more active on their Facebook pages than are local governments. The two actors converge, though, in terms of disseminating instructive information and paying less attention to ‘basic crisis response options’. Moreover, the factors ‘content type’, ‘reputation’, and ‘woman’ affect the type of response messages sent by citizens.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

The Syrian refugee crisis: how local governments and NGOs manage their image via social media

2019

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“…In the absence of directly verifiable information about a nonprofit organization's output, donors must rely on reputation when making contribution decisions (Trussel & Parsons, 2008). Frauds or other negative publicity can break trust and damage the nonprofit's reputation, possibly making it more difficult to raise funds (Burt, 2014;Sargeant, West, & Ford, 2004;Sisco, 2012), or ultimately leading to its demise (Hager & Searing, 2014).…”

Section: Background Literature and Hypothesis Developmentmentioning

confidence: 99%

“…Because of their dependence on public support, gaining legitimacy with the public is an important aspect of increasing a nonprofit organization's chances for survival (Meyer & Rowan, ). Reliance on public trust means these organizations may be judged by higher standards than for‐profit organizations (Sisco, ), and maintaining trust and a positive reputation are vital to their success (Jones‐Bodie, ). In addition to financial support from individuals and grants, nonprofits must seek volunteers and connections to the community.…”

Section: Introductionmentioning

confidence: 99%

“…Although these studies provide insight into the incidence of fraud in the nonprofit sector, there is an absence of empirical evidence on the consequences of these frauds after their discovery. Concerns about the adverse effects of fraud, scandal, or other negative publicity on nonprofit organizations are well documented (Auger, ; Burt, ; Greenlee et al, ; Jeavons, ; Sisco, ), and some empirical evidence shows that donor support declines with negative news about a nonprofit organization (Petrovits, Shakespeare, & Shih, ). A nonprofit organization's reputation is so important that staining it with a scandal can ultimately lead to the organization's demise (Hager & Searing, ).…”

Section: Introductionmentioning

confidence: 99%

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Fraud survival in nonprofit organizations: Empirical evidence

Archambeault

Webber

2018

Nonprofit Mgmnt & Ldrshp

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This study examines the survival of nonprofit organizations after the discovery of a fraud. Literature on nonprofit fraud claims that fraud has a destructive impact on nonprofit organizations. This study is the first to provide empirical evidence of the impact of fraud on a nonprofit organization's survival, and to analyze the significance of underlying organizational and fraud factors. An analysis of 115 nonprofit organizations experiencing a fraud shows that over one fourth of these organizations did not survive at least 3 years beyond the publication of the fraud, a rate considerably higher than the typical nonprofit failure rate. This article investigates the characteristics of surviving organizations and finds that older and larger organizations are more likely to survive, indicating the liabilities of newness and smallness hold in fraud survival situations. In cases where an executive‐level perpetrator committed the fraud, or where the organization victimized the public, the organization was less likely to survive. These findings suggest nonprofit organizations, particularly those that are new or small, could benefit by implementing governance policies and procedures that are consistent with those employed by more established organizations.

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Weathering the storm: best practices for nonprofits in crisis

Kinsky

Drumheller

Gerlich

2014

J of Philanthropy and Mktg

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Nonprofit organizations are as susceptible to crisis as any organization as exemplified by Livestrong's attempts to outlive Lance Armstrong's downfall and Planned Parenthood (PP) overcoming Susan G. Komen for the Cure's (SGK) policy to defund organizations under investigation. The public battles held on social media during crises such as these have forced organizations onto new battlegrounds. Supporters for each of these nonprofits proudly shared their thoughts via tweets (e.g. #IstandwithPP) and status updates, as the organizations raced to control the situation. PP had tweeted SGK's policy change creating a bevy of support while sending SGK into a reversal that is still costing racers. Surveys were distributed following Armstrong's performance‐enhancing drug use confession and SGK's funding policy announcement to determine attitudes toward giving after organizational crisis. The Theory of Planned Behavior (TPB) was used to assess the strength of attitude, social norms, and perceived behavioral control on the intent to donate to these organizations. The use of TPB expands nonprofit marketing horizons by helping better understand stakeholder intentions and their causes. On the basis of the findings, best practices for nonprofits handling crisis were identified. In particular, organizations need to know their target audiences, know what will make supporters remain, look at crises as opportunities for renewal, be honest, and apologize when appropriate.Copyright © 2014 John Wiley & Sons, Ltd.

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The ACORN story: An analysis of crisis response strategies in a nonprofit organization

Cited by 19 publications

References 9 publications

The Syrian refugee crisis: how local governments and NGOs manage their image via social media

The Syrian refugee crisis: how local governments and NGOs manage their image via social media

Fraud survival in nonprofit organizations: Empirical evidence

Weathering the storm: best practices for nonprofits in crisis

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