The Acid Test of Corporate Identity Management™

Balmer, John M.T.; Soenen, Guillaume

doi:10.1362/026725799784870441

Cited by 206 publications

(231 citation statements)

References 5 publications

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“…Third, these findings fit within a broader model for managing multiple corporate identities, the AC 2 ID Test (Balmer and Greyser, 2002;Balmer and Soenen, 1999). In this model, the authors argued that corporate identity should not be considered as a monolithic entity, but instead comprises five different identities (actual, conceived, communicated, ideal, and desired).…”

Section: Discussionmentioning

confidence: 62%

Organizational Identity and Employer Image: Towards a Unifying Framework^*

Lievens

Hoye

Anseel

2007

British J of Management

313

328

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This study aims to bridge two research streams that have evolved relatively apart from each other, namely the research streams on organizational identity and on employer branding (employer image). In particular, we posit that it is crucial to examine which factors company outsiders (applicants) as well as company insiders (employees) associate with a given employer. To this end, this study uses the instrumental-symbolic framework to study factors relating to both employer image and organizational identity of the Belgian Army. Two samples are used: a sample of 258 Army applicants and a sample of 179 military employees. Results show that both instrumental and symbolic perceived image dimensions predict applicants' attraction to the Army. Conversely, symbolic perceived identity dimensions best predict employees' identification with the Army. Results further show that employees also attach importance to outsiders' assessment of the organization (construed external image). Theoretical and practical implications for managing organizational identity and image are discussed.

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Section: Discussionmentioning

confidence: 62%

Organizational Identity and Employer Image: Towards a Unifying Framework^*

Lievens

Hoye

Anseel

2007

British J of Management

313

328

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“…Balmer and Soenen's (1999) This paper considers the development of a model of ethical corporate identity.…”

Section: Notions Of Corporate Identitymentioning

confidence: 99%

The Nature and Management of Ethical Corporate Identity: A Commentary on Corporate Identity, Corporate Social Responsibility and Ethics

2007

Self Cite

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In this paper we open up the topic of ethical corporate identity: what we believe to be a new, as well as highly salient, field of inquiry for scholarship in ethics and corporate social responsibility. Taking as our starting point Balmer and Greyser's (2003) AC 2 ID test model of corporate identity -a pragmatic tool of identity management -we explore the specificities of an ethical form of corporate identity. We draw key insights from conceptualisations of Corporate Social Responsibility and social orientated theories of business. We argue ethical identity potentially takes us beyond the personification of the corporation as agent. Instead, ethical identity is seen to be formed relationally, between parties, within a community of business and social exchange. Extending the AC 2 ID test model, we suggest the management of ethical 2 identity requires a more socially, dialogically embedded kind of corporate practice and greater levels of critical reflexivity.

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“…the creative cluster), such as cluster values, corporate culture, production methods and products 5 . On the other hand, K. Konecki, K. Elsbach and R. Kramer perceive the identity of the creative cluster from the point of view of cluster members, for whom it can mean the cognitive process 6 or the perception of the main cluster features 7 .…”

Section: The Essence Of the Identity Concept In The Light Of Literatumentioning

confidence: 99%

Identity Building in Creative Clusters

Rzemieniak

2017

SPSUTOM

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Abstract. The goal of this study is to show the importance of conscious and purposeful identity building in creative clusters. The author has made a research assumption that the method of identity building in creative clusters may become a standard method of conduct for other clusters. In order to verify the research assumption, the author has used critical data analysis on secondary sources (with the desk research method), the Polish and foreign subject literature studies as well as author's own observations and carried out personal interviews.

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The Acid Test of Corporate Identity Management™

Cited by 206 publications

References 5 publications

Organizational Identity and Employer Image: Towards a Unifying Framework^*

Organizational Identity and Employer Image: Towards a Unifying Framework^*

The Nature and Management of Ethical Corporate Identity: A Commentary on Corporate Identity, Corporate Social Responsibility and Ethics

Identity Building in Creative Clusters

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The Acid Test of Corporate Identity Management™

Cited by 206 publications

References 5 publications

Organizational Identity and Employer Image: Towards a Unifying Framework*

Organizational Identity and Employer Image: Towards a Unifying Framework*

The Nature and Management of Ethical Corporate Identity: A Commentary on Corporate Identity, Corporate Social Responsibility and Ethics

Identity Building in Creative Clusters

Contact Info

Product

Resources

About

Organizational Identity and Employer Image: Towards a Unifying Framework^*

Organizational Identity and Employer Image: Towards a Unifying Framework^*