The Accommodation Services Booking Intention Through the Mobile Applications of Generation Y: An Empirical Evidence Based on TAM2 Model

Khoa, Bùi Thành; Hà, Nguyễn Minh; Ngọc, Bùi Hoàng

doi:10.1007/978-3-030-77094-5_43

Cited by 17 publications

(10 citation statements)

References 35 publications

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“…Following the convergent validity test, the discriminant validity test was performed. This test was utilized by the Heterotrait-Monotrait ratio of correlations (HTMT) to test discriminant validity, which must be less than 0.85 (Khoa et al, 2022a). As shown in Table 4, the measurement model has sufficient discriminant validity.…”

Section: Resultsmentioning

confidence: 99%

Do knowledge management systems motivate and satisfy the academic staff in higher education Institutions?

2022

JALT

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Higher education knowledge management has three goals: improving task quality and efficiency, training human resources at all operational levels, and expanding an organization's field knowledge base to enhance the organization's knowledge or intellectual investment. This research aimed to elucidate the effect of knowledge management on teaching motivation and academic staff satisfaction in Vietnamese universities. The purpose of this study is to establish a clear relationship between knowledge management and teaching motivation and academic staff satisfaction; three dimensions of knowledge management systems, namely knowledge acquisition, knowledge dissemination, and knowledge utilization, all of which contribute to increased teaching motivation and academic staff satisfaction when knowledge management systems are implemented. The quantitative research technique was utilized to gather data in this study by surveying 381 professors using a questionnaire. SPSS 22.0 and SmartPLS software were used to process data obtained via survey professors engaged in teaching. Managerial implications for knowledge management systems have been suggested to increase academic staff satisfaction and teaching motivation.

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Section: Resultsmentioning

confidence: 99%

Do knowledge management systems motivate and satisfy the academic staff in higher education Institutions?

2022

JALT

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“…Skillfulness can be defined as the individual's assessment of his or her ability to purchase online products with the help of a mobile device (Silva and Martins, 2016). A positive assessment of the millennial's mobile expertise could reduce anxiety about adopting m-commerce companies (Khoa et al, 2022). This will further increase the perception of the usefulness of Mobile usage and increase their intention to use it (Li ebana-Cabanillas et al, 2020).…”

Section: Mobile Skillfulness (Ms)mentioning

confidence: 99%

“…The strong hedonic aspects of a retail website will improve millennial mobile shoppers' attitudes and trust (Kaur et al, 2023). When shopping on mobile, shoppers can be subjected to uncertainties (Khoa et al, 2022). Trust significantly reduces the possibility of future risks, impacting buying intention and performance (Lavuri et al, 2023).…”

Section: Perceived Hedonic Value (Phv) As a Mediatormentioning

confidence: 99%

“…The interaction between utilitarian and attitude amplifies and strengthens web browsing and mobile shopping (Lavuri et al, 2022b). Mobile shoppers' trust may be supported by a shopping website's utilitarian value and consumers can face uncertainty when shopping on their mobiles (Khoa et al, 2022). Trust significantly reduces external threats and affects mobile buying intention as well as satisfaction (Nghia et al, 2020).…”

Section: Perceived Utilitarian Value (Puv) As a Mediatormentioning

confidence: 99%

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Intrinsic motivations affecting millennial mobile impulsive shopping in emerging markets during the COVID-19 pandemic

Lavuri

Kaur²,

Thaichon

2023

APJML

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PurposeThis study examines intrinsic motivations and antecedents that affect millennial mobile impulsive shopping in markets with the technology acceptance model (TAM) during the COVID-19 pandemic.Design/methodology/approachThe study has been conducted by collecting data from 367 regular mobile shopping millennials, which was analyzed by structural equation modeling.FindingsThe findings reported that the perceived ease of use correlates positively with perceived usefulness. Similarly, perceived ease of use, usefulness, perceived utilitarian value and hedonic value significantly impacts shoppers' trust and attitude toward impulsive mobile shopping. Perceived trust was found to exhibit a positive association with mobile shopping. Finally, perceived usefulness, ease of use, utilitarian value, hedonic value, trust and attitude significantly positively impacted millennials' impulsive mobile shopping.Practical implicationsThis study's results will help e-retailers establish novel techniques and efforts to enhance market volume and build solid connections with mobile customers by ensuring secure purchase habits. The results would also help companies develop customer satisfaction-focused business strategies.Originality/valueThis study contributes to the body of literature by finding a significant impact of attitude, trust and shopping values on impulsive mobile shopping. These constructs have not been explored as factors impacting mobile impulsive shopping, especially when it comes to a pandemic.

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“…The results indicated that subjective norm had a strong positive effect on use intention. Khoa et al (2021) used it to empirically analyze the factors influencing the intention to book accommodation services through mobile applications, and similarly determined that subjective norm was a significant factor, due to the perceived ease of use and usefulness. Hwang and Yu (2016) found that socially influential factors, such as perceived ease of use/usefulness/risk, as well as the subjective norm related to the technical characteristics of mobile easy payment, affect the active acceptance of mobile easy payment.…”

Section: Literature Reviewmentioning

confidence: 99%

Intention to Use Mobile Easy Payment Services: Focusing on the Risk Perception of COVID-19

Kim

2022

Front. Psychol.

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Since the COVID-19 outbreak, the use of mobile easy payment services that minimize human contact has rapidly increased. Several studies have explored the relationship between the COVID-19 pandemic and the intention to use mobile easy payment services, assuming that the relationship between both variables is simply linear. However, actual complex relationships between variables cannot be fully analyzed in a linear fashion, as most relationships between variables of social phenomena are non-linear. Therefore, this study attempted to analyze the non-linear relationships between factors influencing the intention to use mobile easy payment services, especially since the COVID-19 outbreak, by applying the extended technology acceptance model (TAM2). Online and offline surveys were conducted with users who have used mobile easy payment services since the COVID-19 outbreak; 227 samples were secured for analysis. In addition, an empirical analysis was conducted using PLS-SEM to determine the linearity of relationships between variables. The results showed that subjective norms, perceived ease of use, and perceived usefulness had significant effects on the intention to use mobile easy payment services. Moreover, the COVID-19 pandemic had a significant moderating effect, also implying non-linear relationships between variables. Based on these results, the study proposes that the pandemic is a factor influencing the intention to use mobile easy payment services, and recommends that providers adopt marketing strategies, such as improving the usefulness of these services.

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The Accommodation Services Booking Intention Through the Mobile Applications of Generation Y: An Empirical Evidence Based on TAM2 Model

Cited by 17 publications

References 35 publications

Do knowledge management systems motivate and satisfy the academic staff in higher education Institutions?

Do knowledge management systems motivate and satisfy the academic staff in higher education Institutions?

Intrinsic motivations affecting millennial mobile impulsive shopping in emerging markets during the COVID-19 pandemic

Intention to Use Mobile Easy Payment Services: Focusing on the Risk Perception of COVID-19

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