The Acceptance Study of e-commerce Customers Based on TAM

Susilo, Rainaldo Diogenes; Daniawan, Benny; Wijaya, Andri; Suwitno, Suwitno

doi:10.32877/bt.v3i3.165

Cited by 5 publications

(4 citation statements)

References 5 publications

(5 reference statements)

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“…Technology Acceptance Model (TAM) is one of the modeling concepts with the aim of describing external aspects of the behavior of information system users on system acceptance [12]. TAM basically has two basic perceptions, namely; Perceived Usefulness and Perceived Ease of Use [13] another research was carried out by [14][15] [16] TAM can measure the level of acceptance of the system by the user. There are several stages on system acceptance testing using TAM method, including:…”

Section: Terms Frequency (Tf)mentioning

confidence: 99%

Singme Music Entertainment Services Marketing Information System with Content-Based Filtering Method and TAM Testing

Daniawan,

Darmawan

2023

Tech-E

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With the times, the website used as marketing and sales media, which developed into E-Commerce. In 2019, there was 16,277 businesses used the E-Commerce concept, and also the value of Gross Domestic Product (GDP) was about 5.07%. Furthermore, because of the Coronavirus Disease (COVID) pandemic, the GDP decreased to -2.07% In 2020 and even impacted 10 out of 17 business sectors. Music entertainment business was also impacted by the pandemic, because during the pandemic, the government restricted certain public activities. Therefore, this system named Singme will help singers or music groups to market their services and provide related information for the public. Searching the services in Singme will be assisted by using Content-Based Filtering (CBF) method, it will give the recommendations of the services which have correlations with the keywords. Using Technology Acceptance Model (TAM) to test 122 feedback data about Singme with SmartPLS application v3.2.9. As the results, all hypotheses are acceptable because each t-statistic value > t-table value (1.981), and also each p-value < 0.05. Which PEOU influences PU by 34.3%, PU and POEU influence ATU by 50.7%, PU and ATU influence BITU by 56.1%, and BITU influences ASU by 52.3%.

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Section: Terms Frequency (Tf)mentioning

confidence: 99%

Singme Music Entertainment Services Marketing Information System with Content-Based Filtering Method and TAM Testing

Daniawan,

Darmawan

2023

Tech-E

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“…TAM is used to measure how much user acceptance. TAM is quantitative, meaning that TAM analyzes data using numbers and draws conclusions based on the results of statistical figures obtained [11]. In a similar study by Muhammad and Prihandoko [12], TAM has 5 main constructs, namely perceived ease of use, perceived usefulness, attitude towards using, behavioral intention to use, and actual system usage.…”

Section: Literature Reviewmentioning

confidence: 99%

E-Commerce Coffepedia with Technology Acceptance Model (TAM) Testing

Laulio

Daniawan²,

Suwitno

et al. 2022

bit-Tech

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Coffee is one of the plantation commodities that has an important role in economic activities in Indonesia. Coffee is also one of Indonesia's export commodities which is quite important as a foreign exchange earner in addition to oil and gas. As a producer, Indonesia occupies the fourth position while as a consumer Indonesia is in seventh place, and coffee connoisseurs in Indonesia are growing rapidly at 8% for the development of coffee connoisseurs in Indonesia while the development of coffee connoisseurs in the world is only 6%. With the increase in coffee drinkers in Indonesia, the level of sales of coffee powder will also increase. In this study, the system was designed to facilitate the sale of coffee powder using prototyping methodology and the Technology Acceptance Model (TAM) for testing method. The purchasing system can make it easier and provide convenience for buyers and sellers in Indonesia. Based on the TAM test that has been carried out on 79 respondents, it shows the results that Attention to Use (ATU) affects Behavioral Intention to Use (BITU) by 4.427, Behavioral Intention to Use (BITU) affects Actual System Usage (ASU) 16.511, Perceived Ease of Use (PEOU) affects Attention to Use (ATU) by 3.130, Perceived Usefulness (PU) affects Attention to Use (ATU) by 6.712, and PU affects BITU by 4.692.

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“…With respect to the study of e-commerce platform adoption behavior, the Technology Acceptance Model (TAM) is an analytical framework that has been recognized and widely used by many scholars [10,11]. This model, which focuses on the user perspective, provides insights into the perceived usefulness and ease of use from the perspective of the users when they confront new technologies and how these perceptions further shape their attitudinal dispositions [12,13].…”

Section: Introductionmentioning

confidence: 99%

TAM-Based Study of Farmers’ Live Streaming E-Commerce Adoption Intentions

Chen,

Zhang,

Chen

2024

Agriculture

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Amidst the digital economy surge, live streaming e-commerce of agricultural products has significantly boosted agricultural prosperity. Investigating farmers’ behavioral intentions toward adopting live streaming e-commerce holds critical importance for fostering agricultural healthy and swift growth. Utilizing the Technology Acceptance Model (TAM) as a foundation, this study incorporates three additional variables—government support, platform support, and social learning—to devise a theoretical model. It takes the agriculture-related live streaming e-commerce platform as an example, with 424 Chinese farmers as the sample, to quantitatively assess the factors that impact the intentions to adopt live streaming e-commerce behaviors. The findings indicate that, firstly, the TAM is applicable to the assessment of farmers’ intentions to adopt live streaming e-commerce. Secondly, government support positively impacts perceived usefulness, social learning enhances perceived ease of use, and platform support positively impacts both perceived ease of use and usefulness. Lastly, the technology acceptance extension model applicability varies among farmer groups: government support influence on perceived ease of use is more significant among traditional farmers, social learning impact on perceived ease of use is higher in farmers with higher education levels, and platform support effect on perceived usefulness is stronger among farmers experienced in e-commerce. Therefore, differentiated promotion strategies by the government are necessary, and e-commerce platforms should leverage their technology to offer efficient services and encourage farmer education. A multi-party collaboration model involving the government, platforms, and farmers is essential to collectively foster the healthy development of rural live streaming e-commerce.

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The Acceptance Study of e-commerce Customers Based on TAM

Cited by 5 publications

References 5 publications

Singme Music Entertainment Services Marketing Information System with Content-Based Filtering Method and TAM Testing

Singme Music Entertainment Services Marketing Information System with Content-Based Filtering Method and TAM Testing

E-Commerce Coffepedia with Technology Acceptance Model (TAM) Testing

TAM-Based Study of Farmers’ Live Streaming E-Commerce Adoption Intentions

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