2009
DOI: 10.1080/10584600903296986
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The Absolutist Advantage: Sacred Rhetoric in Contemporary Presidential Debate

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Cited by 35 publications
(16 citation statements)
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“…Some of this research has examined the rhetorical strategies employed by politicians, frequently being critical of the standards of argumentation employed (Marietta 2009;Siepmann 1962). Other researchers have critiqued the focus on debate winners, losers, and electoral impacts.…”
Section: Parliamentary Democraciesmentioning
confidence: 99%
“…Some of this research has examined the rhetorical strategies employed by politicians, frequently being critical of the standards of argumentation employed (Marietta 2009;Siepmann 1962). Other researchers have critiqued the focus on debate winners, losers, and electoral impacts.…”
Section: Parliamentary Democraciesmentioning
confidence: 99%
“…Some suggest his conceptualization of moral politics is politically biased toward Democrats, inattentive to the role of media, and logically inconsistent by assuming that political elites are in control of framing (Bar-Lev, 2007;Barker & Tinnick, 2006;Iyengar, 2005). Others agree with Lakoff's premise that Republicans benefit from a strategic communicative advantage but disagree that metaphors of the family are the source of perceived moral authority (Marietta, 2009). Our strategy for examining the integrity of Lakoff's system, as well as the criticisms leveled against it, is to provide a more panoramic view of the presence of moral metaphors throughout the last 60 years of presidential campaign advertisements.…”
Section: Testing Lakoffmentioning
confidence: 92%
“…Voters saw them as principled and determined and therefore liked them more. However, sacred rhetoric did not infl uence how leaders were viewed in terms of caring, competence, or intelligence (Marietta 2009 ).…”
Section: Sacred Rhetoricmentioning
confidence: 95%
“…As Morgan Marietta has shown, absolutist rhetoric can be frequent even when sacred values are not at stake (Marietta 2009 ). In the USA, the Republic Party has used such rhetoric to create an "absolutist advantage" in discourse by simultaneously activating constituents on the issue while discrediting liberals in the moral sphere.…”
Section: The Discerning Negotiatormentioning
confidence: 99%