The Spanish Civil War ended with the imposition of a dictatorship . During those years, Spanish was the only official language throughout Spain. However, in the 1960s the Basque language (spoken in the Basque Country, between Spain and France) would enter into the sphere of public communication thanks to the new rising media. Nevertheless, the Basque language was still generally viewed as a poor and marginal language. This article's main object of study is the Popular Radio of Loyola, located in the province of Gipuzkoa. This radio station was the first general-service broadcasting medium using the Basque language, and the precursor of the modern Basque Radio and Television Corporation (EITB).