The 4D Model of the country image: An integrative approach from the perspective of communication management

Buhmann, Alexander; Ingenhoff, Diana

doi:10.1177/1748048514556986

Cited by 94 publications

(134 citation statements)

References 104 publications

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“…Yet, the significance of this study is to show a systematic continuation in how countries used the Olympic Games to improve their image and through the suggested periods this study illustrates and analyzes that. Country image is multidisciplinary (Fan, 2010), influenced by fields of research such as sociology, political science, business management and communications (Buhmann & Ingenhoff, 2015). Through these lenses, countries and communities have been using the Olympic Games for to improve their images and reach local, national and international goals.…”

Section: Resultsmentioning

confidence: 99%

“…Because of the World War I (1914-1918 the planned 1916 Berlin Olympic Games that were scheduled got cancelled (Guttmann, 2002). When analyzing through disciplinaries Buhmann and Ingenhoff (2015) argue that influence country image research, in the first period of the Modern Olympic Games countries started to recognize the potential of the Olympic Games, but the use for branding and image purposes was mostly done through limited public diplomacy and was reflected especially through national identity.…”

Section: Revival Of the Olympic Gamesmentioning

confidence: 99%

“…Countries, cities, and other stakeholders used the Olympic Games to improve their images. Country image is a multidisciplinary field of research (Buhmann & Ingenhoff, 2015) influenced by disciplines such as sociology and psychology, political science, business management and communications. Fields of research such as public diplomacy (Cull, 2008) and soft power (Nye, 2008), national and collective identity (David & Bar-Tal, 2009), agenda setting and framing (McCombs & Shaw, 1972;Yoo, Smith & Kim, 2015) Countries, and place branding (Anholt, 2010) influence the field of country image (Fan 2010).…”

mentioning

confidence: 99%

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Analyzing the Roles of Country Image, Nation Branding, and Public Diplomacy through the Evolution of the Modern Olympic Movement

Dubinsky

2019

Physical Culture and Sport. Studies and Research

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Since the Ancient Greek athletics and through the revivals of the Olympic Movement and the first modern Olympics in Athens in 1896, countries, cities and governments have sought to take advantage by hosting Olympic Games and other sport events. The purpose of this study is to analyze the different facets of country image through the evolution of the Olympic movement. Countries and governments used and will continue to use the Games to renovate infrastructure, build new facilities, expose local products and new technologies, leverage tourism, improve the local and international political and social image, promote tourism and show superiority on the sports field that will enable them to try and reach their economic, political and social goals. The article is significant as it analyzes how countries, cities, communities, and other pressure groups used the Olympic Games, since the revival of the Olympic Movement in the late 19th century, the new traditions after World War I, the political era after World War II and during the Cold War, the commercialized era and the legacy-oriented era in early 21st century.

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Section: Resultsmentioning

confidence: 99%

Section: Revival Of the Olympic Gamesmentioning

confidence: 99%

mentioning

confidence: 99%

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Analyzing the Roles of Country Image, Nation Branding, and Public Diplomacy through the Evolution of the Modern Olympic Movement

Dubinsky

2019

Physical Culture and Sport. Studies and Research

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“…There has been continuous concern in concept of image among a lot of disciplines including marketing [50], consumer behavior [51], international business research [52], communication [53], and political science [54]. The research on country image can be dated back to the 1930s and 1940s [55,56].…”

Section: Country Image (Ci)mentioning

confidence: 99%

The Impact of Foreign Flight Attendants’ Service Quality on Behavioral Intention Toward Their Home Country—Applied SERVPERF Model

Hyun

2019

Sustainability

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This study applied a service performance (SERVPERF) model to measure service quality and used a quantitative method for testing four research hypotheses. This research aims to examine the impacts of foreign flight attendants’ service quality on behavioral intention toward their home country. As a result, the service touch of foreign flight attendants was influenced by curiosity, image, and behavioral intention toward their home country. Thus, this is an important finding that flight attendants conduct a crucial role not only for the airline but also for tourism in their home country. And empathy was found to be the most important dimension of service quality when a flight attendant offered a service to foreigners. This dimension was related to individual attention and communication skills. However, the limitation of this study is that the respondents were passengers of only one nationality; further research should, therefore, include a more diverse range of nationalities.

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“…The cognitive information about a place's functional, normative and aesthetic aspects influence to shape visitors' affects (Buhmann and Ingenhoff, 2015).…”

Section: Place Brand Communicationmentioning

confidence: 99%

An investigation into the vision and mission statements of multipurpose cultural institutions for place brand communication of Dongdaemun Design Plaza

Yoon

Younjoon

Chang

2017

Place Brand Public Dipl

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Joohyun Yoon is a PhD student in Visual Communication Design at Hongik University in Seoul, Korea. She graduated with an MA in Design and Branding Strategy of Brunel University in London and gained various experiences of design management and branding strategy while working for the design consultancy, Tangerine & Partners. Younjoon Lee is an Assistant Professor of Visual Communication Design at Hongik University. She graduated with an MSc in Communication Design from the Pratt Institute and completed her PhD in Design at Lancaster University (UK). She has a wide experience of developing corporate and product brands, and packaging designs. Her main research interest lies in investigating how design can facilitate its role beyond conventional activities within brand development and other organisational activities. Don Ryun Chang is a Professor and Dean of the Graduate School of Advertising of Hongik University in Seoul, Korea. He is the former CEO of Interbrand Korea and currently advises the Ministry of Culture, Sports and Tourism of Korea, is currently Chair of the National Brand and Government Identity Committee. He is also a former president of the International Council of Graphic Design Associations (Icograda). He has worked on numerous corporate identities and place branding projects including Dynamic Korea, Korea Tourism Office and 2002 FIFA World Cup.ABSTRACT The Dongdaemun Design Plaza (DDP) project was initiated as a designled cultural policy by the Seoul Metropolitan Government. However, because of a lack of cooperation, communication and consideration of place identity and local values, a place brand strategy gap has emerged. Consequently, the DDP project was plagued by negative public perceptions and apprehensions. In efforts to reduce the conflicts, equilibrate the local cultural and economic needs, as well as propose alterations to the usage of the facilities through participatory discussions, a new blueprint for the DDP operations was developed by the Seoul Design Foundation. In this context, the revised offerings of the DDP resulted in the reconsideration of its name and category positioning to remove the place brand strategy gap. This research was part of the reconsideration of place brand identity strategy of the DDP. To address and resolve the underlying communication issues regarding the name and the categorical positioning of the DDP, this article explores the brand vision and mission statements of existing multipurpose cultural institutions. Clarifying the categories for brand communication establishes accurate perceptions and expectations about the offerings of the DDP to its visitors and local stakeholders, and ultimately meets the place brand satisfaction as well. Forty-five cases of similar multipurpose cultural institutions were investigated through thematic and content analysis.Thus, by incorporating the traits of the new operational plan for the DDP, the most relevant category and the foundations of a brand platform were suggested.Place Branding and Public Diplomacy advance online publ...

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The 4D Model of the country image: An integrative approach from the perspective of communication management

Cited by 94 publications

References 104 publications

Analyzing the Roles of Country Image, Nation Branding, and Public Diplomacy through the Evolution of the Modern Olympic Movement

Analyzing the Roles of Country Image, Nation Branding, and Public Diplomacy through the Evolution of the Modern Olympic Movement

The Impact of Foreign Flight Attendants’ Service Quality on Behavioral Intention Toward Their Home Country—Applied SERVPERF Model

An investigation into the vision and mission statements of multipurpose cultural institutions for place brand communication of Dongdaemun Design Plaza

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