The 2022 presidential election: what happened on Facebook?

Rullo, Luigi; Nunziata, Federica

doi:10.1080/23248823.2023.2199494

Cited by 2 publications

(1 citation statement)

References 21 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Until now, Facebook has been the most widely used platform for electoral campaigns in Italy. All major political parties and their leaders have a large number of followers on this platform (Rullo & Nunziata, 2023) and they exploit Facebook to mobilize their supporters and reach voters. While most parties' followers agree with the party's line, the virality-based dissemination logic of social media (Klinger & Svensson, 2015) allows parties to indirectly spread their messages beyond such users, reaching a broader audience (Bene, 2017).…”

Section: User Engagement: Relevance and Connection With Crisis And Re...mentioning

confidence: 99%

What Are Crises for? The Effects on Users’ Engagement in the 2022 Italian Election

Ceron,

Berloto,

Rosco

2024

PaG

View full text Add to dashboard Cite

Crises were highly relevant in the 2022 Italian general election. The label of “crisis” was associated with multiple policy issues, ranging from the environment and health to foreign policy. Previous studies have extensively discussed the impact of crises on voter behavior, demonstrating that voters are particularly concerned with parties’ valence attributes, such as the effectiveness of policies and leaders’ ability to resolve emergencies. However, limited attention has been paid to assessing how parties mobilize the crisis paradigm on social media. This study seeks to bridge this gap by analyzing the impact of crisis-related content on Facebook user engagement, with a special focus on distinguishing the relative effectiveness of populist versus mainstream parties in deploying such narratives. Moreover, this research explores how the intertwining of crisis narratives with portrayals of party responsibility or irresponsibility influences the virality of social media posts. To answer these questions, we manually coded 4,827 election campaign posts to create an original dataset. The evidence shows that crises have an impact on boosting user engagement, although this effect seems to be limited to populist parties. The results also suggest that irresponsible claims cease to be rewarding during a crisis. This study contributes to a deeper understanding of the strategic use of crisis narratives by political parties on digital platforms and underscores the complex interplay between crisis communication and public engagement in the contemporary political landscape.

show abstract

Section: User Engagement: Relevance and Connection With Crisis And Re...mentioning

confidence: 99%