“…As it happens, the most useful analysis is being conducted by scholars representing the first approach. The rich existing literature on the Sochi 2014 Games explores the various economic (Golubchikov, 2017;Mu¨ller, 2014), cultural (Bennett, 2016;Casula, 2016;Mulcahy, 2017), tourism-related (Vetitnev and Bobina, 2017), political (Ekberg and Strange, 2017;Gronskaya and Makarychev, 2014;Lenskyj, 2014;Persson and Petersson, 2014), mass media-related (Gambarato, 2015;Wolfe, 2016) and legal (Davidson and McDonald, 2017;Postlethwaite, 2014) questions posed by the run-up to as well as the implementation and legacy of this mega-event. Roche (2000: 2) famously claimed regarding the future consequences of all mega-events that there exists a specific long-lasting temporal dynamic in their understanding and consequences: some effects of the events become obvious when '"the show" appears to be over'.…”