The 2010 World Cup in South Africa: A Millennial Capitalist Moment

Tayob, Shaheed

doi:10.1080/03057070.2012.710433

Cited by 8 publications

(2 citation statements)

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“…Examination of the literature indicates that several researchers have studied concepts of patriotism and national identity within the context of mega-sport events, such as the Olympics, FIFA and other similar sports events (Thomas, 2004; Bilings et al , 2013; Billings and Hardin, 2013; Borusiak, 2010; Tayob, 2012; Ndlovu-Gatsheni, 2011; Bairner, 2008). A general assumption is that mega-sports events, particularly national and international sporting events, heighten levels of patriotism and national identity.…”

Section: National Identity Patriotism Cultural Events and Tourismmentioning

confidence: 99%

Segmenting the audience attending a military music festival

Mallette

George.

Blum

2018

IJEFM

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Purpose The purpose of this paper is to propose and introduce a new classification model to segment a nation’s cultural tourists based on their motivations to travel to a military music festival. Little research is apparent about the types of people, and their motivations, who attend these types of festivals. In addition, the research investigates the impact of military music festivals on the concepts of patriotism and national identity. Design/methodology/approach The research approach involves empirical testing of a Canadian audience attending the Royal Nova Scotia International Tattoo, a longstanding annual musical event held in Nova Scotia, Canada, that pays tribute to the country’s military heritage. A proposed classification model that includes two dimensions is applied, which investigates: motivation to attend the event and kinship to Canada’s military and naval traditions. Findings Findings provide a better understanding of the diversity of the Canadian cultural tourist audience attending a military music display in terms of tourists’ demographics, experience of the show and the desire to return. This research also provides new insights as to the ability of a military musical event to arouse emotions of national pride, patriotism and strengthen national identity. Originality/value This research is important to event sponsors and organizers of military music events as they attempt to maintain productivity and attendance growth in an increasingly competitive entertainment environment.

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Section: National Identity Patriotism Cultural Events and Tourismmentioning

confidence: 99%

Segmenting the audience attending a military music festival

Mallette

George.

Blum

2018

IJEFM

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“…In that case, they argued, if the South African state and football officials were really serious about using the tournament as a platform for "confronting progressive underdevelopment of Africa and its football" then the real starting point would have had to be challenging "the very way fifa functioned" in structuring the tournament as a short-term, exploitative enterprise. Portrayed as a kind of millennial capitalist moment (Tayob 2012), the World Cup was depicted "by South African political and football leaders as a catalyst for the invigoration of the economy of the African continent … [while] the experience of African immigrants" as well as ordinary Africans and South Africans "betra[yed] a different reality" (Desai and Vahed 2010: 162 original emphasis). The World Cup presented a stage for the repetition of cultural and economic exploitation that state and football authorities had argued it would subvert.…”

Section: Counterclaims and Contestationmentioning

confidence: 99%

Vuvuzela Magic

Jethro

2014

Afr Diaspora

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During the FIFA 2010 World Cup in South Africa, a mass-produced, plastic football supporters’ horn known as the vuvuzela attracted worldwide fame and infamy. This article discusses the vuvuzela’s construction as a material and sonorous register of ‘African’ and ‘South African’ cultural distinctiveness. Specifically, it discusses the production, circulation and consumption of its ‘African’ cultural significance as a heritage form. It outlines the contested political and ideological economy – involving the South African state and football officials, FIFA, a local manufacturer, indigenous groups and football fans – through which the instrument travelled. Demonstrating the instrument’s circulation through this network, the article shows how the construction and authentication of the vuvuzela materially and sonically staged the negotiation of notions of ‘Africanness’ and ‘South Africanness’, as well as their complex relationship in post-apartheid South Africa, during the tournament.

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Engineering an Urban Renaissance

Ernsten

2021

Studies in Art, Heritage, Law and the Market

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The 2010 World Cup in South Africa: A Millennial Capitalist Moment

Cited by 8 publications

References 0 publications

Segmenting the audience attending a military music festival

Segmenting the audience attending a military music festival

Vuvuzela Magic

Engineering an Urban Renaissance

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