“…Another phenomenon related to heuristic processing is “nudge”—the indirect yet deliberate move to alter people's choices or make people more subject to heuristic processing (Saghai, 2013 ; Schmidt, 2017 ; Thaler & Sunstein, 2009 ). Even though nudges usually occur in subtle and often unnoticeable ways, they have been effective in promoting individual behaviors such as those in taxation (Holz et al, 2020 ), education (Benhassine et al, 2015 ), healthcare (Blumenthal‐Barby & Burroughs, 2012 ), and marketing (Tan et al, 2018 ). Specifically, nudges can influence people's behaviors through two types of heuristics: familiarity heuristics and consensus heuristics.…”