Abstract:Purpose
The purpose of this paper is to explore how gendered wine-drinker identities are constructed through stories of wine consumption in Kenya.
Design/methodology/approach
The data comes from a corpus of 19 in-depth semi-structured interviews collected in Nairobi, Kenya. Taking a narrative approach, this paper uses positioning theory as a fine-grained linguistic methodological tool to analyze stories of gendered wine consumption.
Findings
A key finding of the study is that wine consumption can enact, an… Show more
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