Abstract:Humans behave and experience technological design in conflicting and contradictory ways. On the one hand, the very mention of the word 'future' conjures expectations of the radically new and unexpected. On the other hand, previous research has shown that people have a threshold level of change and the unexpected that they can cope with. Their expectations are dominated by mental images of familiar associations with what has been previously associated with the future. As a rule, humans cope with incremental cha… Show more
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