Thailand’s innovative agritourism in the post COVID-19 new normal: A new paradigm to achieve sustainable development goals

Business Partnerships, Personnel Competency, and Marketing Strategies Influencing the Success of Tourism Business Operations in Thailand

“…One standout example is personnel ability itself; with entrepreneurs revealing its strong influence on both overall performance in tourism business operations and each individual facet of this form of work (0.531 impact score), this looks like more than what most people would suspect. These findings echo Damnet et al (2023); which discovered that tour operators in Bangkok have four primary strategies for their tours (core product strategies and additional services) plus pricing strategy with significant impacts on levels of parity achieved for trade in Thailand's tourism industry. As Banmairuroy et al (2022); reported, tour businesses operating in Thailand all value service in terms of meeting customer requirements, be this via growing distribution channels or providing services that are flexible to fit individual customer needs and tastes.…”

“…For instance, if a tour company neglects social media or digital technologies for promotions, it risks missing out on reaching customers who predominantly engage with digital media. Addressing these challenges requires well-informed marketing planning, effective brand communication, and the adoption of new technologies to align with market and customer needs (Damnet et al, 2023). For these reasons, Thailand tourism companies employ various success strategies.…”