2007
DOI: 10.1136/jech.2005.042432
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Thailand--lighting up a dark market: British American tobacco, sports sponsorship and the circumvention of legislation

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Cited by 22 publications
(31 citation statements)
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References 30 publications
(10 reference statements)
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“…9 Research worldwide suggests that marketers shift to other promotional methods (e.g., sports sponsorship) or creative strategies (e.g., advertising from a neighboring country) to circumvent governmental restrictions. 39,40 Accordingly, South African observers note tobacco companies increasingly pursue alternate strategies such as the use of tobacco brand names on non-cigarette products to sidestep legal dictates that ban tobacco advertising. 41 Industry observers note that tobacco companies are also using social influence efforts like 'underground' parties to lure young consumers-women as well as men-to their brands.…”
Section: Discussionmentioning
confidence: 99%
“…9 Research worldwide suggests that marketers shift to other promotional methods (e.g., sports sponsorship) or creative strategies (e.g., advertising from a neighboring country) to circumvent governmental restrictions. 39,40 Accordingly, South African observers note tobacco companies increasingly pursue alternate strategies such as the use of tobacco brand names on non-cigarette products to sidestep legal dictates that ban tobacco advertising. 41 Industry observers note that tobacco companies are also using social influence efforts like 'underground' parties to lure young consumers-women as well as men-to their brands.…”
Section: Discussionmentioning
confidence: 99%
“…93,[104][105][106] The tobacco industry has used direct investment in many LMICs (eg, Philippines, Indonesia, Cambodia) where it was perceived and often welcomed as a source of economic development. [107][108][109] In many LMICs where such direct economic access was restricted because of bans imposed by the government (eg, Malawi and Uganda) or complexity in bureaucracy (eg, China), [110][111][112] smuggling was used an alternative route to create demand and set a foothold; it was further used as a leverage for negotiations with the government for tax concessions and licensing permissions. Such economic interventions were coupled with marketing and promotion of tobacco products to create demand in LMICs.…”
Section: 103mentioning
confidence: 99%
“…Both direct and indirect ways of advertisement have been used by the tobacco industry in many LMICs. 104,109,113 Products such as mild, light, and low-tar cigarettes have been introduced especially to attract young adults and women. 107,113,114 Marketing strategies such as associating tobacco use with youth and glamor…”
Section: 103mentioning
confidence: 99%
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“…The British ban was followed by an EU-wide ban on sponsorship of sporting events within the European Union, which came into effect in 2005. However, as tobacco advertising has been increasingly regulated within Europe, so tobacco companies have turned to sponsoring sporting events outside of Europe, particularly in emerging markets in Asia (14)(15). Formula One motor racing, in particular, continued in the early years of the twenty-first century to offer excellent marketing opportunities for tobacco companies, with races outside of Europe reaching television audiences of up to forty billion people worldwide (16).…”
Section: Sports Sponsorship: Sport Alcohol and Tobaccomentioning
confidence: 99%