Textures of value: Tactility, experience, and exclusion in the cashmere commodity chain

Graber, Kathryn E.

doi:10.1002/sea2.12280

Cited by 3 publications

(2 citation statements)

References 46 publications

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“…We might think of these specific qualia as "value affordances." Turning to the value of cashmere, Kathryn Graber's (2023) contribution examines the relationship between the sensorial and the semiotic aspects of value and valuation. It is not just physical qualities of cashmere-lightness, softness, and strength-that give it value, but the combination of these qualities in a particular form.…”

Section: Into the Value-versementioning

confidence: 99%

Introduction to special issue: Value, values, and anthropology

Souleles

Archer

Thaning

2023

Economic Anthropology

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Anthropologists have spent tremendous effort developing value theory. We might generally understand value theory as a form of social theory concerned with what groups of people find important or worthwhile in life; how those groups of people, via their relationships, identify, seek, and create that which is valuable; how ideas of value and worth inhere in people and things; and how those people and things then circulate and meet other universes of value. This introduction specifically, and this special issue more generally, seeks to build on this bedrock conception of value theory to offer a series of implications and considerations one should take on board when thinking about value. We suggest that these considerations will allow social researchers to more ably understand the pressing issues that motivate their investigations.

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Section: Into the Value-versementioning

confidence: 99%

Introduction to special issue: Value, values, and anthropology

Souleles

Archer

Thaning

2023

Economic Anthropology

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“…Luxury goods hold significant value and social prestige (Graber, 2023), with consumers willing to pay premium prices due to their quality, craftsmanship, and exclusivity (Diaz Ruiz & Cruz, 2023). The emergence of a growing middle class in China has led to increased luxury consumption (Jain, 2018).…”

Section: Introductionmentioning

confidence: 99%

Smart Luxury Shoppers’ Behaviour in China: Omni-Channel Perspectives of Gen Y Consumers

Oe,

Yamaoka

2023

MMI

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This study examines luxury goods purchasing behaviour among Chinese Generation Y consumers in the omni-channel retail context. Traditionally, in-store purchases were favoured for luxury items due to the tactile experience and quality assessment during decision-making. However, the unprecedented impact of COVID-19 has transformed consumer behaviour. People now navigate complex decisions, embracing various channels, including online platforms. With a dataset of 354 survey responses, this study employs quantitative analysis and structural equation modelling to uncover the factors influencing Chinese Generation Y consumers’ purchasing choices. The findings reveal that Generation Y luxury shoppers prioritise convenience and channel benefits. They also emphasise information sharing and community engagement, fostering shared experiences on retail platforms. Interestingly, this contradicts previous findings favouring offline channels such as webrooming. Ultimately, this study uncovers a behavioural trend where tech-savvy young consumers exhibit characteristics indicative of an interconnected marketplace. They prioritise convenience and mutual support through shared information in the luxury goods community, regardless of the item’s price tag. These insights provide valuable resources for marketers and researchers navigating luxury goods promotion. As online purchasing behaviours continue to evolve, these findings facilitate impactful discussions and informed strategies within the dynamic luxury market.

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Contested values of grogue in Cabo Verde

Lundy,

Hoalst‐Pullen,

Patterson

et al. 2024

Economic Anthropology

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This article explores grogue, a sugarcane‐based distilled spirit of Cabo Verde, and its multifaceted and contested valuations in culture, livelihoods, and well‐being. Despite Cabo Verde's challenging climate, sugarcane agriculture remains significant primarily due to the importance placed on the local production of grogue. The study described in this article investigates how grogue is perceived and valued among Cabo Verdeans, questioning why it promotes connectivity, sustainable livelihoods, and identity as a cultural asset and how it is entangled in a complicated colonial legacy, harmful health and negative societal outcomes, and neoliberal designs to modernize and industrialize as a cultural liability. The researchers conducted a thematic analysis of news stories and their associated comments from A Semana, the premiere daily online Cabo Verdean newspaper, to explore grogue's production, distribution, consumption, regulation, and valuation. The findings demonstrate various value registers, including identity, place, economic development, health, and social well‐being, all of which help shape Cabo Verdeans' perspectives on grogue. This article is a crucial starting point for future research aimed at developing a comprehensive understanding of artisanal spirits' proliferation and contested values. By investigating multivocal interests behind competing ideas of valuation or devaluation of grogue, the study contributes to understanding its impacts on Cabo Verdean society.

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Textures of value: Tactility, experience, and exclusion in the cashmere commodity chain

Cited by 3 publications

References 46 publications

Introduction to special issue: Value, values, and anthropology

Introduction to special issue: Value, values, and anthropology

Smart Luxury Shoppers’ Behaviour in China: Omni-Channel Perspectives of Gen Y Consumers

Contested values of grogue in Cabo Verde

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