Abstract:Online user-generated reviews provide a unique view into consumer perceptions of a business. Extant research has demonstrated that text mining provides insight from textual reviews. More recently, we haven seen the adoption of image mining techniques to analyze visual content as well. With data comprising of user-generated imagery (UGI) and textual reviews, we propose to perform a combination of text-and image mining techniques to extract relevant attributes from both modalities. The analysis allows for a comp… Show more
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