2004
DOI: 10.1080/10570310409374804
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Text‐based interactivity in candidate campaign web sites: A case study from the 2002 elections

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Cited by 45 publications
(37 citation statements)
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“…In our study's context of Instagram, we conceptualized interactivity as defined in Endres and Warnick's text-based interactivity, which mostly concerns itself with non-reciprocal forms of interaction [20], and included the presence of replies to followers,. Text-based interactivity makes use of stylistic devices such as first-person address, the use of active or passive voice, and in-situ photos of the media figure, etc.…”
Section: Interactivitymentioning
confidence: 99%
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“…In our study's context of Instagram, we conceptualized interactivity as defined in Endres and Warnick's text-based interactivity, which mostly concerns itself with non-reciprocal forms of interaction [20], and included the presence of replies to followers,. Text-based interactivity makes use of stylistic devices such as first-person address, the use of active or passive voice, and in-situ photos of the media figure, etc.…”
Section: Interactivitymentioning
confidence: 99%
“…to achieve a high level of interactivity [21]. To achieve text-based interactivity in one's communication, the audience should get a sense of the voice of the communicator [20], as though the politician is in an actual two-way dialogue with his audience. Endres and Warnick state that the use of first person address and an active voice is important to convey the "personal presence" of a politician (p335) [20].…”
Section: Interactivitymentioning
confidence: 99%
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“…The ability for moderately computersavvy individuals to create content, to comment on the content created by others, and to converse with individuals in both asynchronous and real-time forums is arguably the most distinctive and revolutionary characteristic of the Internet as a communication medium. Interactivity is heavily cited as one of the most promising aspects of the Internet in promoting democratic society (McMillan & Hwang, 2002;Stromer-Galley & Foot, 2002;Stromer-Galley, 2004;Sundar et al, 2003;Endres & Warnick, 2004;Warnick et al, 2005;Stromer-Galley & Baker, 2006;Heeter, 1989), in part because it allows for both horizontal communication between citizens and vertical communication between citizens and elites (Hacker, 1996). Interactivity online has been variously characterized, with definitions that span to include interaction with the technology itself, interaction with other people, and interaction as existing in the perceptions of the users.…”
Section: Interactivitymentioning
confidence: 99%
“…Researchers have revealed a strong positive correlation between perceived interactivity and readers' involvement and attitude toward newspaper websites (McMillan, Hwang, & Lee, 2003). Marked by the degree to which users control content, interactivity is revealed to be more conversational, promoting immediacy, personal presence and multi-vocality (Endres & Warnick, 2004;Peng, Tham, & Xiaoming, 1999;Stromer-Galley, 2004). In j-blogs, because readers can respond to postings by j-bloggers and comments from other readers, they are able to be active participants instead of passive readers.…”
Section: Interactivity and The Use Of Hyperlinks And Multimediamentioning
confidence: 99%