Testing Theoretical Communication Strategies on Survey Email Outreach to South Carolina Manufacturing Firms
Jason Kosakow
Abstract:Survey practitioners have conducted numerous experiments to understand why people participate in surveys. Although there is a significant amount of literature addressing survey response theories, we do not know if these hold for email recruitment. As the internet becomes more widely used in the administration of surveys, it is important to understand how to communicate when soliciting a survey response using email. This paper tests two communication theories – Social Exchange theory and Pre-Suasion theory – on… Show more
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