2011
DOI: 10.5465/amr.2011.65554629
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Testing the Waters: Using Collective Real Options to Manage the Social Dilemma of Strategic Alliances.

Abstract: We extend real options research by introducing the concept of collective real options and model how collective real options provide strategic alliances a mechanism to manage social uncertainty. Collective real options manage social uncertainty by producing relational small wins that develop trust. The amount of trust developed by acquiring a collective real option depends on the exposure of alliance partners. Alliance partner reputation also plays an important role in the impact of collective real options.

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Cited by 22 publications
(45 citation statements)
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“…As a consequence, social uncertainty decreases and trust increases [36]. As suggested by McCarter et al [37], group member interaction can build trust in two ways. First, interaction may occur by verbal communication among group members, where intentions are signaled through spoken word [38].…”
Section: Introductionmentioning
confidence: 94%
“…As a consequence, social uncertainty decreases and trust increases [36]. As suggested by McCarter et al [37], group member interaction can build trust in two ways. First, interaction may occur by verbal communication among group members, where intentions are signaled through spoken word [38].…”
Section: Introductionmentioning
confidence: 94%
“…However, alliance research also suggests that while firms can form R&D alliances to gain the right to access external knowledge, they may not always choose to make the investments required to integrate external knowledge with their internal knowledge; i.e., they have the option but not the obligation to make these investments in the future. This reasoning is supported by the research that recognizes strategic alliances can create real options for firms (e.g., Kogut, ; McCarter, Mahoney, and Northcraft, ; Reuer and Tong, ; Vassolo et al., ). A real option is a right but not the obligation to invest resources (e.g., labor, money, time) toward an advantageous course of action at a future point in time (Dixit and Pindyck, ).…”
Section: Theoretical Frameworkmentioning
confidence: 99%
“…Some authors (Avanzi et al, 2013;Baduns, 2013) argued for the utilization of real options theory in the field of decision-making (Yonggang and Mingli, 2014;McCarter et al, 2011). Benaroch and Kauffman (1999), for example, used this theory to solve problems in IT investment decisions.…”
Section: Resultsmentioning
confidence: 99%