We report a combined experimental and theoretical study of the unusual ferromagnetism in the one-dimensional copper-iridium oxide Sr3CuIrO6. Utilizing Ir L3 edge resonant inelastic x-ray scattering, we reveal a large gap magnetic excitation spectrum. We find that it is caused by an unusual exchange anisotropy generating mechanism, namely, strong ferromagnetic anisotropy arising from antiferromagnetic superexchange, driven by the alternating strong and weak spin-orbit coupling on the 5d Ir and 3d Cu magnetic ions, respectively. From symmetry consideration, this novel mechanism is generally present in systems with edge-sharing Cu 2+ O4 plaquettes and Ir 4+ O6 octahedra. Our results point to unusual magnetic behavior to be expected in mixed 3d − 5d transition-metal compounds via exchange pathways that are absent in pure 3d or 5d compounds. The interest in strongly correlated electronic systems has recently been extended from 3d transition-metal compounds (TMCs) to 5d compounds. Usually, the strength of electron correlation is characterized by the ratio of the local Coulomb repulsion to the electronic bandwidth. A large value of this ratio (∼ 8) is common in 3d TMCs such as superconducting cuprates [1]. Since 5d orbitals are more extended in space and host weaker Coulomb interactions than 3d orbitals, 5d TMCs are generally expected to be weakly correlated. However, it has been pointed out [2][3][4] that the relative weakness of the Coulomb interaction is offset by the strong spin-orbit coupling (SOC), which is typically ∼ 0.5 eV for 5d elements. This strong SOC leads to a significant splitting and narrowing of the electronic bands, and pushes 5d TMCs toward the strongly correlated regime. Indeed, the SOC-driven Mott metal-insulator transition was shown to exist in a variety of 5d iridium oxides [2][3][4][5][6][7][8][9][10][11][12][13][14]. An important consequence of this is the entanglement of the orbital and spin degrees of freedom in the resulting localized magnetic moments (termed "isospins"), which can lead to unusual superexchange pathways and to new physics, for example, the proposed spin-liquid state as encoded in the Kitaev model [15] in the honeycomb-lattice (Li,Na) 2 IrO 3 [7] and possible superconductivity in the square-lattice Sr 2 IrO 4 , which shows similar magnetic ordering and dynamics to the cuprates [5].The purpose of this Letter is to demonstrate that materials containing both 3d and 5d magnetic ions can host new physics absent in either pure 3d or pure 5d compounds-because of the unique combination of unusual exchange pathways and special geometries, a result of the strong SOC of the 5d electrons and the differing coordinations of the 3d and 5d sites. Such materials will offer new avenues to engineer exotic magnetic behavior. To demonstrate this, we have chosen to study the one-dimensional copper-iridium oxide Sr 3 CuIrO 6 , as a prototype for such mixed 3d − 5d systems. The crystal structure of this compound [ Fig. 1(a)] is reminiscent of both the superconducting cuprates and the iridiumbased M...