Testing product, pricing, and promotional strategies for vending machine interventions with a college population

Development and Consumer Perception of a Snack Machine Producing Customized Spoonable and Drinkable Products Enriched in Dietary Fiber and Protein

“…According to the participants, there was enough nutritional information available and the product seemed healthy for them. The availability of nutritional information has usually been mentioned by consumers as an important factor affecting their purchasing decision [ 7 , 26 , 27 ]. Still, previous studies found out that there is a big number of users who do not follow the nutritional information at all [ 7 , 28 ], and hunger and convenience drive the purchases made at vending machines [ 29 , 30 ].…”

“…Price of the product affects purchasing behavior and can also be a potential barrier to buy healthy products [ 30 , 36 ]. Naturally, a lower price would increase consumers’ interest to purchase the healthier product [ 4 , 26 , 37 ]. Still, it is good to keep in mind that price reduction is not sustainable in the long term [ 38 ].…”

“…Still, it is good to keep in mind that price reduction is not sustainable in the long term [ 38 ]. Consumers usually expect that healthier products are more expensive, and their willingness to pay more depends on the value of health they expect to receive from the product [ 26 ]. Thus, personal preferences and attitudes related to health and value consumers expect to have by purchasing healthy products affect the price they are ready to pay [ 26 ].…”

“…The freeze-dried berries were a valued option, as they were evaluated to provide an element of freshness, natural flavor, and sweetness. According to Sowers et al (2019), taste and healthfulness are the most important factors affecting consumers' likelihood to purchase the product. In this study, the lowest scores were for the taste, smell, and the product's ability to alleviate thirst or hunger.…”