Terroir, Institutions and Improvements in European Wine History: An Introduction

Messina, Silvia A. Conca; Bras, Stéphane Le; Tedeschi, Paolo; Piñeiro, Manuel Vaquero

doi:10.1007/978-3-030-27794-9_1

Cited by 3 publications

(2 citation statements)

References 23 publications

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“…While especially the New World wine countries, such as Australia and the United States of America, have put a focus on building larger regional brands, the European wine market despite of its intensive growth and significance as the world's largest wine-producing and wine-exporting region (Correia et al 2019), has remained fragmented and attached to the concept of terroir (Tustin and Lockshin 2001;Pucci et al 2014). In fact, as Conca Messina et al (2019) note, 'only for the mass media and the statistics, it exists a French (or an Italian or a Spanish, etc.) wine: in the real oenologic world there only exist the wine regions of Barolo, Bordeaux, Champagne, Chianti, La Rioja, Tokaj etc.…”

Section: Region Of Origin and Winementioning

confidence: 99%

The influence of regional Italian images on consumer behaviour: a study of consumers in Germany

Fauser

Agola

2021

Ital. J. Mark.

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The purpose of this paper is to investigate the influence of regional images of Italy on the purchase probability of wine. Instead of regarding country image as a homogeneous national construct, this article focuses on revealing regional differences in Italian country image and investigating whether they are related with purchase probability. Moreover, several scholars state, that the development of larger regional brands can improve consumer choice especially for the product wine. In the light of growing global competition from ‘New World’ wine countries and simultaneously decreasing competitivity of the main European wine-producing countries (including Italy), the possibility to actively shape the development of regional brands and thereby potentially strengthening the competitive advantage within the European Union and on a global level, seems to offer an adequate approach to maintain the leading role of Italian wine producers in European and international trade. Therefore, this study aims to test, whether using larger regions (and not specific wine regions) as origin information for wine is applicable and improving consumer choice. The empirical framework was tested on a random sample of consumers living in Germany and comprises (a) the description of image differences between Northern and Southern Italy, (b) measuring the influence of regional indication of origin on purchase probability, (c) determining the predictive value of image components for purchase probability, and (d) the investigation of moderation effects of country knowledge on the results. Data from 388 respondents were analysed using multiple linear regression and paired t test. Results show significant image differences, which affects purchase probability. It is shown that the image of Southern Italy does not provide respondents with a suitable decision-making heuristic for buying wine. Furthermore, country knowledge negatively influences the predictive value of the measured regional image for purchase probability. As the predictive value of Southern Italian image does not contribute to the explanation of purchase probability, the present work corroborates the hypothesis of region-specific tendencies in the relationship between regional Italian image and consumer behaviour. Thus, this work provides a fundamental understanding of the regional composition of the Italian country image. It therefore serves practitioners as a decisional basis for the utilization of origin-related product information.

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Section: Region Of Origin and Winementioning

confidence: 99%

The influence of regional Italian images on consumer behaviour: a study of consumers in Germany

Fauser

Agola

2021

Ital. J. Mark.

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“…Similar studies considered only the wine sector [12,13]. In the wine sector, the economic agents are used to develop coordinated lobbying actions and collectively cope with climate change effects [14], whereas the agri-food GIs miss this opportunity because of their more heterogeneous nature.…”

Section: Introductionmentioning

confidence: 99%

Are We Adapting to Climate Change? Evidence from the High-Quality Agri-Food Sector in the Veneto Region

Salpina

Pagliacci

2022

Sustainability

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Adaptation to climate change is an issue of growing concern for the agri-food sector, particularly for Geographic Indications (GIs). Agri-food GIs are deeply grounded on the concept of terroir, whose key aspects can be altered by climate change. In this context, understanding whether and how agents involved in agri-food GIs production are adapting to climate change is a crucial issue, together with pointing out the role played by either economic incentives or subsidies in the implementation of adaptation measures. To answer these questions, this research focuses on the case of the agri-food sector of the Veneto Region. First, a subsample of agri-food GIs is identified. Second, a mixed-methods approach is implemented, including 14 semi-structured in-depth interviews with key informants and two focus group discussions to analyze the effects related to climate change and the implementation of adaptation measures. Different levels of concern regarding the effects of climate change are observed. Similarly, the implementation of adaptation measures largely varies in relation to the type of GI (e.g., animal-based or crop-based), crop system (annual or permanent crops) and altitude of the production areas (e.g., mountains or plain). Additionally, several groups of barriers to adaptation are outlined, including behavioral, socioeconomic, policy- and governance-related, informative and structural ones. Several recommendations are suggested: de jure recognition of the current functions of some Consortia and Producers Organizations, scaling up adaptation strategies beyond the GI system through cooperation and institutionalized networks and developing knowledge provision systems based on participatory approaches.

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L’instant Taittinger: a champagne family house in its chronotope

Riot

Rigaud

Bua

2023

IJEBR

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PurposeThe purpose of the paper is to describe the attempt of a family champagne house to redefine its business organization as a family in a large family of families. This choice involves defining their activities as entrepreneuring in a specific time and space that all actors experience as their sensible reality. To describe the whole process, the authors call this ensemble a “chronotope,” including the same space and time as part of a common story. The authors assess this narrative strategy in reference to both past conflict in the champagne business and to the present crisis caused by the pandemic in addition to a series of social, economic and environmental changes in the environment.Design/methodology/approachThe design of the paper corresponds to the case of a champagne family house in its environment with a longitudinal, processual approach of the family business venture before and especially after its sale and buyback by the family. The authors use Bakhtin to insist on the fictional nature of the account of most events as most protagonists adopt different perspectives. The Taittinger family, at the head of the trade house, creates a story that fits in all these perspectives and makes sense to overcome key issues in the business.FindingsOur findings illustrate the role of the chronotope as a way to broaden the scope of inter- and intra-family relations. This concept also shows the importance of shared experiences, stories and crafted practices to sustain collective work and the meaning associated with the result of this work, in this case, champagne wine. The authors also show the different styles of chronotopes and their role in binding together actors in relation to the transformation of their activities.Research limitations/implicationsThe research limitations are of two kinds. The first limitation comes from the choice to focus on the Taittinger family house, as it tends to focus the analysis on their point of view. The second limitation is due to the persistence of the pandemic situation that makes it difficult to test the chronotope idea as it is quite recent. Because of the current pandemic, it is complicated to anticipate what the future could look like and therefore, to imagine the future dimension of the chronotope. To overcome this limit, the authors suggest different scenario that leaves open different possibilities.Practical implicationsThe practical implications of this paper could be to see how family business entrepreneurs may benefit from designing their strategy as a rich personal fiction in reference to a chronotope instead of referring to storytelling, communication and brand management or even competition strictly speaking. In turbulent times and to face grand challenges, long-term collaborations require stronger ties and imagination without leaving out emotions. Yet the entrepreneurs may become a victim of their own fictions if stakeholders perceive contradictions or if they were to dislike the new episodes the family invents.Social implicationsThe social implications of this case study show the role of business relations built on fiction reflecting strong ties and shared processes such as entrepreneuring in the world of heritage goods where sustainability and endurance matter. This perspective insists on a shared story and it contrasts with more discontinued approaches based on disruptive innovation, opportunism and competitiveness in turbulent times. The chronotope does not ineluctably evolve in different ways, making actors’ perspective shrink, expand or exile. Family entrepreneuring may actively influence this transformation and they may also be framed by it.Originality/valueThe originality of the paper comes from the description of a family business in its environment as a chronotope. Reflecting how related actors in a business field like champagne co-construct a representation, the authors looked for a concept that would accurately reflect this vision, researchers chose the concept of “chronotope,” borrowing from narrative approaches. This approach is transdisciplinary. It is also an attempt to bring researchers at work closer to what actors in the field experiment with and find inspiration in.

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Terroir, Institutions and Improvements in European Wine History: An Introduction

Cited by 3 publications

References 23 publications

The influence of regional Italian images on consumer behaviour: a study of consumers in Germany

The influence of regional Italian images on consumer behaviour: a study of consumers in Germany

Are We Adapting to Climate Change? Evidence from the High-Quality Agri-Food Sector in the Veneto Region

L’instant Taittinger: a champagne family house in its chronotope

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