Abstract:The aim of the present study is to investigate how the consumption of geek products acts in the identity of individuals who see themselves as members of this urban tribe. Geeks are taken as committed members fascinated by topics related to fantasy and science fiction universes; if we take into account a micro-scale, they form an identity territory. Based on its theoretical approach, the goal of the current research lies on promoting a dialogue between studies that have adopted the consumer culture theory (CCT)… Show more
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