Territorial brands for tourism development

Lorenzini, Eleonora; Calzati, Viviana; Giudici, Paolo

doi:10.1016/j.annals.2010.10.008

Cited by 53 publications

(20 citation statements)

References 26 publications

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“…Cohen and Cohen further argue that in contemporary society 'cool' authentication can be associated with certification procedures when some certain predetermined standards or qualifications are met, also known in a wider sense as accreditation. On a global scale, some certifications are given by international organisations, such as UNESCO which aims at granting authentication to cultural heritage artefacts through its list of "World Heritage sites" (Buckley, 2004;Lorenzini, Calzati, & Giudici, 2011). For local communities involved in ecotourism, certification is seen as a way to promote their cultural heritage effectively while ensuring a level of environmental performance in the production of internationally tradable tourism products (Buckley, 1992(Buckley, , 2002.…”

Section: Authentication and Eco-certification Of Heritage Sitesmentioning

confidence: 99%

Managing the Planning and Development of Authentic Eco-Cultural Tourism in Kazakhstan

Tiberghien

2018

Tourism Planning & Development

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With the increasing visitors' attention to the authenticity of heritage and tourism practices when they visit off the beaten track destinations, the question of authenticity in the experience of place becomes significant for the stakeholders involved in the management and development of tourism. This study investigates the managerial practices associated with the planning and development of authentic eco-cultural tourism in Kazakhstan. A qualitative case study research approach based on semi-structured interviews with policymakers, tourism developers and community members from two eco-tours in South and Central Kazakhstan is adopted to examine stakeholders' authentication positions on various topic areas and eco-cultural tourism practices. Four key managerial and planning implications related to stakeholders' perceptions of authenticity of Kazakhstani ecocultural tourism are identified: empowering local communities for tourism development, redefining the host-guest tourism experience, certifying and labelling eco-cultural heritage sites and including authenticity as a unique and important feature in future tourism products and experiences.

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Section: Authentication and Eco-certification Of Heritage Sitesmentioning

confidence: 99%

Managing the Planning and Development of Authentic Eco-Cultural Tourism in Kazakhstan

Tiberghien

2018

Tourism Planning & Development

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“…This research was spurred by the need to develop more theoretical and empirical studies on strategic planning in tourism, since Phillips and Moutinho (2014) and Soteriou and Roberts (1998) state that, in spite of the growing importance of strategic planning in tourism, academic research has not kept pace with knowledge in practice. Moreover, Lorenzini et al (2011) note that destinations' competitiveness and tourism planning is a major subject in tourism research but also highlight that this type of work is much more developed at the country level, with less attention been directed to the local level. In this way, by disclosing the process undertaken for the Municipality of Ribeira Grande in the Azores, this research exploits how different methods and techniques contributed to overcoming several constraints and limitations regarding a strategic tourism planning process on a municipal destination, which was on an early stage of its life cycle, and had a serious lack of information regarding different aspects of demand and supply.…”

Section: Introductionmentioning

confidence: 99%

Municipal Tourism Planning in an Island Territory: The Case of Ribeira Grande in the Azores

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et al. 2020

Tourism Planning & Development

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This paper discloses the strategic tourism planning process carried out in the Municipality of Ribeira Grande. This is an important municipality of the Azores, although with a poor tourism performance. Recognizing this gap, Ribeira Grande was the first municipality in the Region to develop a strategic tourism development plan. The process included statistical analysis, based on different statistical methods, on tourists' responses to a questionnaire. The strategic plan had to be focused on the most differentiating local resources and attractions and had to fit into the regional development strategy for the Azores. Local stakeholders and tourists were consulted and they selected naturebased tourism and local natural resources as the destination's most important features. However, tourists pointed out the need for more adventure tourism packages and more walking trails. All the inputs resulted in the definition of four strategic products: nautical tourism, cultural tourism, wellness tourism, and nature tourism.

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“…Among them, some authors point out that the distinctive features of the study area are the most important [23][24][25]. In this context, elements such as the quality of food products and their links with the production area are capable of characterizing a territory as a tourist destination [26][27][28].…”

Section: Introductionmentioning

confidence: 99%

Tourism Development in Inner Mountain Areas—The Local Stakeholders’ Point of View through a Mixed Method Approach

et al. 2019

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Tourism in inner areas, especially in the mountains, is a complex phenomenon due to the different tourist’s needs and to the specific local features that vary considerably from one destination to another. Consequently, a unique tourism development strategy cannot be defined and adopted anywhere. When considering tourism-based territorial development in mountain areas, it is crucial to take the vision of local stakeholders into consideration. To drive different and/or unexpressed opinions towards shared tools, this study analyses the local stakeholder’s point of view using a mixed method consisting of a Delphi method followed by a Group Nominal Technique. The research was performed in Soana Valley, a small mountain community in the Northwestern Italian Alps. It involved 17 local stakeholders divided into three main groups—local administrators (n = 3), hospitality operators (9) and retailers (5). Results show how operators converge on three common aspects—local food product offering, territorial promotion and collaboration among operators, on which the community should focus to build a territorial integrated tourism offering.

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Territorial brands for tourism development

Cited by 53 publications

References 26 publications

Managing the Planning and Development of Authentic Eco-Cultural Tourism in Kazakhstan

Managing the Planning and Development of Authentic Eco-Cultural Tourism in Kazakhstan

Municipal Tourism Planning in an Island Territory: The Case of Ribeira Grande in the Azores

Tourism Development in Inner Mountain Areas—The Local Stakeholders’ Point of View through a Mixed Method Approach

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