“…I then consider Berger, Wallis, and Watson's Constructing Masculinity (1995) and Smith's Boys: Masculinities in Contemporary Culture (1996), two recent collections that lay the basis for current debates even as they do not exhaust all the possibilities for research and analysis. Work by Bordo (1994), Brod (1995), Byers (1995Byers ( , 1996 Nixon (1996), Pfeil(1996), Savran (1996, Shaviro (1993), Tasker (1993), and Walser (1993) attests to the range of projects and diversity of theoretical routes. My simple argument is that, whereas film studies continues to maintain a prominent place in the study of popular representations of masculinity, because of its own rich tradition of film theory and criticism and a fascination with spectacular Hollywood masculini-ties, studies of masculinities in television, mediated sports, advertising, and publicity, as well as popular music, are also demonstrating the relevance of theoretical work that has pushed, as Carole Spitzack has put it, our "existing visions and articulations" of masculinity.…”