Concrete fracture properties and their evolution over time are critical inputs for numerous engineering aspects. Despite substantial efforts invested, there exists a crucial need to establish a comprehensive model for reliable estimation of such evolution. In this paper, combining reliable experimental data and in-depth analyses, a novel approach for estimating of the evolution of fracture energy and tensile softening curve of concrete from early age is proposed. Fundamentally, the approach relies on three criteria, namely (i) Tensile strength, (ii) Tensile strength-fracture energy correlation and especially, (iii) Centroid coordinates of the area under actual stress-crack opening curve. Through detailed assessment of all mentioned criteria and with provided examples of direct applications, the capability and reliability of the approach are clearly demonstrated.