The reliability of the numerical results strongly depends upon the choice of the constitutive models, which sometimes requires an ad-hoc calibration of the parameters starting from experimental results. Often, the tension test is chosen since it allows obtaining a big amount of data, but in case of ductile materials, in which the specimen could be subjected to high value of plastic strain before the fracture, it is necessary to properly manage the experimental results. For low values of deformation, the deformation of the gage length of the specimen is uniform and the true stress can be easily derived from the longitudinal one and considered as the equivalent stress. At the onset of necking, geometrical instability and concentration of deformation are developed. In the scientific literature several different approaches have been proposed in order to estimate the equivalent stress distribution in the post-necking regime. In this work, a new approach was proposed by the combination of digital image analysis and numerical inverse method. The evolution of the profile deformation of the specimen observed during the test is directly used to identify the constitutive relation of the material in case of dynamic tensile tests.