Tennis influencers: The player effect on social media engagement and demand for tournament attendance

Chmait, Nader; Westerbeek, Hans; Eime, Rochelle; Robertson, Sam; Sellitto, Carmine; Reid, Machar

doi:10.1016/j.tele.2020.101381

Cited by 34 publications

(19 citation statements)

References 53 publications

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“…This may be extended into the social media realm, as an athlete's influence on the platforms has been suggested to impact participation rates in sport. Chmait et al (2020) noted that consumers can discover sports through social media, and in particular, certain athletes with an influence on the platforms. Therefore, young individuals may be incentivised to commence playing the sports they are exposed to on social media (Chmait et al, 2020).…”

Section: Role Of Social Mediamentioning

confidence: 99%

Social media and inspiring physical activity during COVID-19 and beyond

Hayes

2020

Managing Sport and Leisure

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The COVID-19 pandemic has impacted sport and events greatly with a shutdown of leagues and the postponement of events like the 2020 Tokyo Olympic Games. However, new media technologies, such as social media platforms, have provided an avenue for sport organisations and athletes to continue to engage with their consumers and promote physical activity during the absence of live sport. New media technologies allow organisations and individuals to share user-generated content and facilitate interactivity. This commentary intends to stimulate discussion, interest and research on whether social media could be used as a platform to inspire physical activity and sport participation and what strategies may be successful in engaging with consumers. Olympic sport and the campaigns National Olympic Committees have engaged in during lockdown are the focus of this piece. It is hoped that this piece provides a starting point for future research focusing on the adoption of new media technologies, like social media, to engage with and inspire people to become more active and involved in sport.

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Section: Role Of Social Mediamentioning

confidence: 99%

Social media and inspiring physical activity during COVID-19 and beyond

Hayes

2020

Managing Sport and Leisure

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“…A comprehensive review of DEA use in sports illustrates that a significant number of papers that use DEA to analyze athletic/economic/managerial efficiency in various sports have been published [14]. Both team efficiency and individual player efficiency are widely discussed across different sports, such as basketball [15], baseball [16], football [17], and tennis [18,19]. In competitions, players use different game participation strategies to obtain advantages and to avoid weakness [15].…”

Section: Introduction 1backgroundmentioning

confidence: 99%

Multiple Criteria Decision-Making for Developing an International Game Participation Strategy: A Novel Application of the Data Envelopment Analysis (DEA) Two-Stage Efficiency Process

Chen

et al. 2021

Mathematics

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Background: This study aims to develop an efficient future game participation strategy for teenaged athletes based on an analysis of the 2019 International Table Tennis Federation (ITTF) World Tour game expenditure efficiency and prize-winning efficiency. Methods: In this research, Chinese Taipei (TPE) players served as the main research subjects. The input and output categories were determined through a literature analysis. A two-stage efficiency process of data envelopment analysis (DEA) and Boston consulting group (BCG) matrix were applied in this study to facilitate the calculation. Results: Based on a slack variable analysis, local travel expenses are the key elements impacting efficiency. The game recommendation order was based on a BCG matrix. The top seven recommended games were the Japan Open, Czech Open, Australian Open, Bulgarian Open, Austrian Open, China Open, and German Open. Conclusion: The results of this current study provide efficient game participation recommendations for teenaged athletes. Long-term follow-up records of game participation information should be developed to provide teenaged athletes with a precise efficiency analysis.

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“…Schoenstedt and Reau (2013) investigated the use of social marketing COACHING & SPORT SCIENCE REVIEW in professional tournaments, Tufekci (2013) analyzed the role of the brand on the audience of a women's professional tournament and Smolianov et al (2014) compared USTA practices for increasing tennis participation with those of an integrated marketing and communication model. For their part, Chmait et al (2020) analyzed the "influencers" in tennis and their role in social networks when it came to increasing public attendance at a professional tournament.…”

Section: Introductionmentioning

confidence: 99%