“…These efforts, however, have also led the same global buyers to increasingly engage in risk management strategies, with a primary emphasis on making sure that particular human rights violations, such as the worst forms of child labor, human trafficking and forced labor, do not take place along their value chains (Buhman et al., 2019). Such strategies often seem to be aimed at protecting the reputation of global brands (Mitkidis et al., 2019), in what New York Times language expert, William Safire, terms the CYA (“cover-your-ass”) principle: “the bureaucratic technique of averting future accusations of policy error or wrongdoing by deflecting responsibility in advance” (Safire, 2008: 163). the definition’s emphasis on “identifying, preventing and mitigating their possible adverse impacts” seems to imply a more risk-averse approach.…”